Top Ads on Square Wave

Square Wave Background Introduction:

What is Square Wave? Square wave is a unique piece of kinetic design inspired by the Fibonacci sequence, the basic structure that is the makeup of every living thing. Just spin it to get surprised by a series of mind-bending optical illusions...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Square Wave has been advertising and marketing on Facebook for many years. And Square Wave has placed 42 of ads on the Facebook platform in the last month. In the past few years,Square Wave has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Square Wave on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Square Wave. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Square Wave.

BigSpy

1.Square Wave Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Square Wave  Square Wave  Square Wave
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Square Wave Marketing Objectives Analysis: 

Square Wave has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Square Wave best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Square Wave Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Mesmerizing Kinetic Spinner  N/A N/A 
Ad Copy Text  It’s still magic even if you know how it’s done. Square Wave is a truly original, relaxing, fun ...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  kinetrika.com  kinetrika.com  kinetrika.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 149  0  0
Like 160  0  0

Square Wave Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Square Wave Top 1 ads got 160 likes. Square Wave uses a sentence with the finishing touch title: “The Mesmerizing Kinetic Spinner”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Square Wave shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Square Wave should continue to optimize the ad content.

3.Square Wave Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Carousel
Ad Time   2020-03-14-2020-06-20  2020-04-09-2020-06-20  2020-05-05-2020-06-20
Landing Page Link  https://kinetrika.com/?utm_source=Facebook&utm_medium=US_UA_RelaxingMessaging&utm_campaign=23844399708190301&utm_content=23844399708200301&fbclid=IwAR2Ljza3h-mHvn0Y6LH4I1xWCQWcMcy_00UzDdeRb_jyOHm93HRswM-rgQc  https://kinetrika.com/ja/?utm_source=Facebook&utm_medium=%7B%7Bcampaign.name%7D%7D&utm_campaign=%7B%7Badset.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D   https://kinetrika.com/ja/?utm_source=Facebook&utm_medium=%7B%7Bcampaign.name%7D%7D&utm_campaign=%7B%7Badset.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Square Wave are successful.

Square Wave Creative Analysis: 

Square Wave placed a Video ad in 2020-03-14-2020-06-20, and got 160 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Square Wave Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Japan  Japan
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Square Wave has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Square Wave Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-14-2020-06-20  2020-04-09-2020-06-20  2020-05-05-2020-06-20
During  99 days  73 days 47 days 
Like  160  0  0
Share  58  0  0
Comment  17  0  0

Advertising effectiveness is a direct manifestation of advertising. Square Wave ‘s Top 1 ad received 160 likes, 58 shares, 17 comments in just 99 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Square Wave, helping Square Wave to grasp the ad data more clearly.