Top Ads on Spring & Summer

Spring & Summer Background Introduction:

Welcome to the official Spring & Summer Facebook page! Leading clothing retailer in Sri Lanka. Like us to hear about the latest offers & new arrivals!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spring & Summer has been advertising and marketing on Facebook for many years. And Spring & Summer has placed 1039 of ads on the Facebook platform in the last month. In the past few years,Spring & Summer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spring & Summer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spring & Summer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spring & Summer.

BigSpy

1.Spring & Summer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spring & Summer  Spring & Summer  Spring & Summer
Page Categories  Clothing (Brand)  Clothing (Brand)  Men's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  prestashop

Spring & Summer Marketing Objectives Analysis: 

Spring & Summer has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spring & Summer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spring & Summer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Outlet: eccezionali sconti  Outlet: Special discounts Suits Inc 
Ad Copy Text  Ritrovi i suoi amori passati e approfitti di eccezionali sconti sui best-seller delle collezioni pre...  Rediscover your past favourites with special discounts on bestsellers from previous collections  no setting
Link Description  Consegna e reso gratuiti  Free delivery and returns  N/A
Website Link  it.sandro-paris.com  uk.sandro-paris.com  suitsinc.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 107  95  0
Like 1  0  0

Spring & Summer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spring & Summer Top 1 ads got 1 likes. Spring & Summer uses a sentence with the finishing touch title: “Outlet: eccezionali sconti”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spring & Summer shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spring & Summer should continue to optimize the ad content.

3.Spring & Summer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://it.sandro-paris.com/it/uomo/outlet/tutta-la-selezione/?utm_source=Facebook_ads&utm_medium=Trafic&utm_campaign=AdQ_AC_Trafic_2020_IT&utm_content=LAL-Clients-1%25&adlfid=23844955566590470%7CFacebook_Mobile_Feed&fbclid=IwAR0JZCyOIevoLuft2CSEifLS5r4G9rQAMjehcNwj7T7Jo7IO44S-tozkyQQ  https://uk.sandro-paris.com/en/man-outlet-all-selections/?utm_source=Facebook_ads&utm_medium=trafic&utm_campaign=AdQ_AC_Trafic_2020_UK&utm_content=LAL-Clients-1%25&adlfid=23844955401500470%7CFacebook_Mobile_Feed&fbclid=IwAR3optjae1K5Vv3zg3SG0qfbJbQKJv56KbsMpumaC2i9Z62oj7nJNBrugk4   https://suitsinc.com/es/198-rebajas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spring & Summer are successful.

Spring & Summer Creative Analysis: 

Spring & Summer placed a Image ad in 2020-06-17-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spring & Summer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spring & Summer has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spring & Summer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-06-16-2020-06-20
During  4 days  4 days 5 days 
Like  1  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Spring & Summer ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spring & Summer, helping Spring & Summer to grasp the ad data more clearly.