Top Ads on Spotify

Spotify Background Introduction:

Music for every moment. Play, discover and share for free.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spotify has been advertising and marketing on Facebook for many years. And Spotify has placed 16316 of ads on the Facebook platform in the last month. In the past few years,Spotify has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spotify on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spotify. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spotify.

BigSpy

1.Spotify Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spotify  Spotify  Spotify
Page Categories  Record Label  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spotify Marketing Objectives Analysis: 

Spotify has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spotify best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spotify Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ur So F**inG cOol  Free for 3 months Free for 3 months 
Ad Copy Text  Dale Play a "Ur So F**inG cOol", el nuevo single de Tones and I ;)  3 months of Premium for free. Don't snooze on this deal.  3 months of Premium for free. Don't snooze on this deal.
Link Description  YA DISPONIBLE  Last chance  Last chance
Website Link  bit.ly  www.spotify.com  www.spotify.com
CTA  LISTEN_NOW  SIGN_UP  SIGN_UP
Text Word Count 66  56  56
Like 1494  2  2

Spotify Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spotify Top 1 ads got 1494 likes. Spotify uses a sentence with the finishing touch title: “Ur So F**inG cOol”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spotify shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spotify should continue to optimize the ad content.

3.Spotify Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-10-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://open.spotify.com/playlist/02NQ6XWRxooNglnzKtla7q?si=IfLnB2htSfyG33CCBx5nbA.  https://www.spotify.com/us/premium/   https://www.spotify.com/us/premium/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spotify are successful.

Spotify Creative Analysis: 

Spotify placed a Video ad in 2020-06-10-2020-06-19, and got 1494 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spotify Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Argentina  South Africa  Morocco,Egypt
Language  Somali  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spotify has the best conversion in Argentina, and can advertise more in Argentina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spotify Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
During  10 days  3 days 3 days 
Like  1494  2  2
Share  155  1  0
Comment  88  1  0

Advertising effectiveness is a direct manifestation of advertising. Spotify ‘s Top 1 ad received 1494 likes, 155 shares, 88 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spotify, helping Spotify to grasp the ad data more clearly.