Top Ads on Spotify
Spotify Background Introduction:
Spotify gives you instant music for free. Choose the music you love, or let Spotify surprise you. Download the app to get started.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Spotify has been advertising and marketing on Facebook for many years. And Spotify has placed 16357 of ads on the Facebook platform in the last month. In the past few years,Spotify has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Spotify on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spotify. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spotify.
1.Spotify Top 3 Ads Basic Understanding
Spotify Marketing Objectives Analysis:
Spotify has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spotify best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Spotify Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||התקינו Spotify עכשיו||Gratuit pendant 3 mois||3 meses gratis|
|Ad Copy Text||נגנו מיליוני שירים בחינם.||3 mois de Premium gratuits. Gardez l'œil ouvert pour en profiter.||Empieza tu día con buen pie y disfruta de Premium, gratis durante 3 meses.|
|Link Description||N/A||Dernière chance||Música sin interrupciones|
|Text Word Count||46||66||75|
Spotify Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Spotify Top 1 ads got 168 likes. Spotify uses a sentence with the finishing touch title: “התקינו Spotify עכשיו”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Spotify shared 46 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spotify should continue to optimize the ad content.
3.Spotify Top 3 Ads Creative Selection
|Landing Page Link||http://play.google.com/store/apps/details?id=com.spotify.music||https://www.spotify.com/us/premium/?utm_source=facebookinstagram_fr_2p_broad_websiteconversion_&utm_medium=paidsocial_&utm_campaign=2020q2_premium_single_premiumbusiness_myo_fr%2Bmea%2Bmea%2Bmea%2B20200526||https://www.spotify.com/us/premium/?utm_source=facebookinstagram_global_2p_broad_websiteconversion_&utm_medium=paidsocial_&utm_campaign=2020q2_premium_single_premiumbusiness_myo_es%2Blatam%2Blatam%2Blatam%2B20200514&fbclid=IwAR0kB4meus35SSbPID2lK0VPHlW7Lic0TvGCRwZbWix2wGlrcj5A8XKKqwk|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spotify are successful.
Spotify Creative Analysis:
Spotify placed a Video ad in 2020-04-15-2020-06-20, and got 168 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Spotify Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Spotify has the best conversion in Israel, and can advertise more in Israel in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Spotify Top 3 Ads Performance Display
|During||67 days||4 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Spotify ‘s Top 1 ad received 168 likes, 16 shares, 1 comments in just 67 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spotify, helping Spotify to grasp the ad data more clearly.