Top Ads on Spotahome

Spotahome Background Introduction:

Watch, Book and Experience. The easiest way to find and book your mid-to-long term housing online. #spotyourlife

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spotahome has been advertising and marketing on Facebook for many years. And Spotahome has placed 171 of ads on the Facebook platform in the last month. In the past few years,Spotahome has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spotahome on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spotahome. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spotahome.

BigSpy

1.Spotahome Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spotahome  Spotahome  Spotahome
Page Categories  Real Estate Service  Real Estate Service  Real Estate Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spotahome Marketing Objectives Analysis: 

Spotahome has been operating in Real Estate Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spotahome best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spotahome Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alugue uma casa  Alugue uma casa Alquila una casa 
Ad Copy Text  Há razões intermináveis para utilizar a Spotahome. Aqui está uma...  Há razões intermináveis para utilizar a Spotahome. Aqui está uma...  Hay infinitas razones para usar Spotahome. Esta es una...
Link Description  N/A  N/A  N/A
Website Link  www.spotahome.com  www.spotahome.com  www.spotahome.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 71  71  57
Like 470  9  13

Spotahome Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spotahome Top 1 ads got 470 likes. Spotahome uses a sentence with the finishing touch title: “Alugue uma casa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spotahome shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spotahome should continue to optimize the ad content.

3.Spotahome Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-08-2020-03-04  2020-02-23-2020-02-24  2019-12-19-2020-02-15
Landing Page Link  https://www.spotahome.com/pt  https://www.spotahome.com/pt?utm_source=facebook&utm_medium=cpc&utm_campaign=TN_PROS_WW_OPT%3A+Conversions_Booking+Request+%2B+Byte_PT&utm_content=23844066304350403&utm_id=5dfcc2200f7ac71b1921b7a4&fbclid=IwAR0ZeTZKn8XTdqiOGErgLWLkFVFzp53YsNOyVvgLnMn1vU9DvMuHPpzV1TI   https://www.spotahome.com/es?utm_source=facebook&utm_medium=cpc&utm_campaign=TN_PROS_WW_OPT:+Conversions_Booking+Request+%2B+Byte_ES&utm_content=23844066287230403&utm_id=5dfcc1752507a16ba9291fe4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spotahome are successful.

Spotahome Creative Analysis: 

Spotahome placed a Video ad in 2020-01-08-2020-03-04, and got 470 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spotahome Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spotahome has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spotahome Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-08-2020-03-04  2020-02-23-2020-02-24  2019-12-19-2020-02-15
During  57 days  2 days 59 days 
Like  470  9  13
Share  6  0  2
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Spotahome ‘s Top 1 ad received 470 likes, 6 shares, 0 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spotahome, helping Spotahome to grasp the ad data more clearly.