Top Ads on Sportske novosti

Sportske novosti Background Introduction:

Dobro došli na službenu Facebook stranicu Sportskih novosti! Za najnovije vijesti iz svijeta sporta stisnite Like i uključite se u raspravu.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sportske novosti has been advertising and marketing on Facebook for many years. And Sportske novosti has placed 36 of ads on the Facebook platform in the last month. In the past few years,Sportske novosti has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sportske novosti on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sportske novosti. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sportske novosti.

BigSpy

1.Sportske novosti Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sportske novosti  Sportske novosti  Sportske novosti
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sportske novosti Marketing Objectives Analysis: 

Sportske novosti has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sportske novosti best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sportske novosti Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VIDEO: DAN MOŽDA I NAJVEĆE PLJAČKE U POVIJESTI NOGOMETA Drogba je trčao za 'ćelavcem', Ballack mu se unosio u lice, ali Iniesta je bio neumoljiv...  OBJAVOM NA DRUŠTVENIM MREŽAMA IVAN RAKITIĆ RAZBJESNIO NAVIJAČE LIONELA MESSIJA 'Njegova karijera u Barceloni sada je i službeno gotova' DINAMO ODLUČIO POZVATI BJELICU NA RAZGOVOR! No, pri realizaciji te ideje pojavio se golemi problem 
Ad Copy Text  Drogba je trčao za 'ćelavcem', Ballack mu se unosio u lice, a jedna je legenda bila neumoljiva...  "Njegova karijera u Barceloni sada je i službeno gotova"  Teški pregovori...
Link Description  Na današnji se dan prije 11 godina u svijetu nogometa dogodila možda i jedna od najvećih "krađa" na štetu kluba koji je istu pretrpio. U uzvratnoj utakmici polufinala Lige prvaka odigranoj na londonskom Stamford Bridgeu, tadašnji je viceprvak Europe Chelsea dočekao kasnijeg osvajača kontinentalne titule, španjolsku Barcelonu.  Jedna objava Ivana Rakitića na društvenim mrežama izazvala je velik broj komentara, a neki idu tako daleko i kažu da će biti presudna za njegov odlazak iz Barcelone.   
Website Link  sportske.jutarnji.hr  sportske.jutarnji.hr  sportske.jutarnji.hr
CTA      
Text Word Count 99  57  19
Like 352  586  165

Sportske novosti Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sportske novosti Top 1 ads got 352 likes. Sportske novosti uses a sentence with the finishing touch title: “VIDEO: DAN MOŽDA I NAJVEĆE PLJAČKE U POVIJESTI NOGOMETA Drogba je trčao za 'ćelavcem', Ballack mu se unosio u lice, ali Iniesta je bio neumoljiv...”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sportske novosti shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sportske novosti should continue to optimize the ad content.

3.Sportske novosti Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-06-2020-05-09  2020-04-08-2020-04-16  2020-03-31-2020-03-31
Landing Page Link  https://sportske.jutarnji.hr/nogomet/liga-prvaka/video-dan-mozda-i-najvece-pljacke-u-povijesti-nogometa-drogba-je-trcao-za-celavcem-ballack-mu-se-unosio-u-lice-ali-iniesta-je-bio-neumoljiv/10280152/?utm_source=boosting&utm_medium=cpc&utm_campaign=db&fbclid=IwAR3cJxfCGUenn_UwqdYRAV1A16HI2jdbhmEZtBjOSkrDw94nrOlmMJpw7S0  https://sportske.jutarnji.hr/nogomet/primera/objavom-na-drustvenim-mrezama-ivan-rakitic-razbjesnio-navijace-lionela-messija-njegova-karijera-u-barceloni-sada-je-i-sluzbeno-gotova/10188124/?utm_source=boosting&utm_medium=cpc&utm_campaign=db&fbclid=IwAR1DABaE736pr0t0v5GvKzo-yp5I4PeoItJbaYpnRjn3wqsdkcg1imYvZes   https://sportske.jutarnji.hr/nogomet/nogomet-mix/dinamo-odlucio-pozvati-nenada-bjelicu-na-razgovor-u-maksimir-no-pri-realizaciji-te-ideje-pojavio-se-golemi-problem/10148095/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sportske novosti are successful.

Sportske novosti Creative Analysis: 

Sportske novosti placed a Image ad in 2020-05-06-2020-05-09, and got 352 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sportske novosti Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Croatian  Croatian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sportske novosti has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sportske novosti Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-05-09  2020-04-08-2020-04-16  2020-03-31-2020-03-31
During  4 days  9 days 1 days 
Like  352  586  165
Share  5  7  6
Comment  66  77  54

Advertising effectiveness is a direct manifestation of advertising. Sportske novosti ‘s Top 1 ad received 352 likes, 5 shares, 66 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sportske novosti, helping Sportske novosti to grasp the ad data more clearly.