Top Ads on SportsEngine, an NBC Sports Group Company

SportsEngine, an NBC Sports Group Company Background Introduction:

For all questions and support, visit: http://help.sportsengine.com/customer/portal/emails/new We help make the lives of volunteers and administrators easier by creating software to remove the time spent on admin tasks.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SportsEngine, an NBC Sports Group Company has been advertising and marketing on Facebook for many years. And SportsEngine, an NBC Sports Group Company has placed 109 of ads on the Facebook platform in the last month. In the past few years,SportsEngine, an NBC Sports Group Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SportsEngine, an NBC Sports Group Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SportsEngine, an NBC Sports Group Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SportsEngine, an NBC Sports Group Company.

BigSpy

1.SportsEngine, an NBC Sports Group Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SportsEngine, an NBC Sports Group Company  SportsEngine, an NBC Sports Group Company  SportsEngine, an NBC Sports Group Company
Page Categories  Web Designer  Web Designer  Web Designer
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SportsEngine, an NBC Sports Group Company Marketing Objectives Analysis: 

SportsEngine, an NBC Sports Group Company has been operating in Web Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SportsEngine, an NBC Sports Group Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SportsEngine, an NBC Sports Group Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cover Your Season's Costs  League Sponsorship Made Easy Help Cover Your Season's Costs 
Ad Copy Text  EHA raises over $125,000 a year in sponsorships. Learn how to find sponsors & earn revenue today.  EHA raises over $125,000 a year in sponsorships. Learn how to find sponsors & earn revenue today.  Kaposia Athletic Association used SportsEngine's tools to help raise $1,500 in just 4 hours. Help st...
Link Description  Use SportsEngine's tools to generate revenue.  Generate revenue for your league with SportsEngine  Use SportsEngine's tools to generate revenue.
Website Link  www.sportsengine.com  www.sportsengine.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 97  97  146
Like 426  615  5

SportsEngine, an NBC Sports Group Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SportsEngine, an NBC Sports Group Company Top 1 ads got 426 likes. SportsEngine, an NBC Sports Group Company uses a sentence with the finishing touch title: “Cover Your Season's Costs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SportsEngine, an NBC Sports Group Company shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SportsEngine, an NBC Sports Group Company should continue to optimize the ad content.

3.SportsEngine, an NBC Sports Group Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-05-08-2020-03-18  2019-05-16-2020-03-14  2019-04-26-2019-05-08
Landing Page Link  https://www.sportsengine.com/solutions/  https://www.sportsengine.com/solutions/   https://www.facebook.com/SportsEngine/videos/10211037331127834/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SportsEngine, an NBC Sports Group Company are successful.

SportsEngine, an NBC Sports Group Company Creative Analysis: 

SportsEngine, an NBC Sports Group Company placed a Image ad in 2019-05-08-2020-03-18, and got 426 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SportsEngine, an NBC Sports Group Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SportsEngine, an NBC Sports Group Company has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SportsEngine, an NBC Sports Group Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-08-2020-03-18  2019-05-16-2020-03-14  2019-04-26-2019-05-08
During  316 days  304 days 13 days 
Like  426  615  5
Share  69  133  1
Comment  21  37  0

Advertising effectiveness is a direct manifestation of advertising. SportsEngine, an NBC Sports Group Company ‘s Top 1 ad received 426 likes, 69 shares, 21 comments in just 316 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SportsEngine, an NBC Sports Group Company, helping SportsEngine, an NBC Sports Group Company to grasp the ad data more clearly.