Top Ads on SportsDirect.com

SportsDirect.com Background Introduction:

The UK's Number One. The only official Facebook page for SportsDirect.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SportsDirect.com has been advertising and marketing on Facebook for many years. And SportsDirect.com has placed 171 of ads on the Facebook platform in the last month. In the past few years,SportsDirect.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SportsDirect.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SportsDirect.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SportsDirect.com.

BigSpy

1.SportsDirect.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SportsDirect.com  SportsDirect.com  SportsDirect.com
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SportsDirect.com Marketing Objectives Analysis: 

SportsDirect.com has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SportsDirect.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SportsDirect.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SPORTSDIRECT.com Malaysia  Karrimor Amazon Sandals Mens N/A 
Ad Copy Text  Grab All Your Under Armour Wishlist Items. Get an Extra 20% OFF 1 Item | Extra 40% OFF 3 Items. Ter...  Shop these great offers at SportsDirect.com!  Like the product, love the price! Shop and save at SportsDirect.com!
Link Description  N/A  N/A  N/A
Website Link  my.sportsdirect.com  ua.sportsdirect.com  roihunter.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 122  44  69
Like 60  0  0

SportsDirect.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SportsDirect.com Top 1 ads got 60 likes. SportsDirect.com uses a sentence with the finishing touch title: “SPORTSDIRECT.com Malaysia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SportsDirect.com shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SportsDirect.com should continue to optimize the ad content.

3.SportsDirect.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-03-18-2020-06-15  2020-05-12-2020-06-15
Landing Page Link  https://my.sportsdirect.com/under-armour-micro-g-pursuit-mens-shoes-120060?utm_source=facebook&utm_medium=social&utm_campaign=SDMY-FB-AD-WK08-UA-PROMO-200618-CONVERSION&fbclid=IwAR3pb6SFsghV3fNxuYNxA8QtrN1S-_nGXOnNQcxLWM-YAbeP6MZej-BD0y8#colcode=12006070  https://ua.sportsdirect.com/under-armour-tri-base-reign-2-trainers-mens-131173?utm_source=facebook&utm_medium=cpc&utm_term=ROIHUNTER&utm_campaign=ROIH+-+Storecode3+-+UA+-+RET+-+MS--Excluding+All+-+PRO+-+45+Days+-+17/03&utm_content=at1!23087940&utm_id=at1!23087940&fbclid=IwAR1d2KclFaEQVpqpc90trEmF8jigss7aP7m1PLDpnP4ais-mftqlNM4VBww   https://www.roihunter.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SportsDirect.com are successful.

SportsDirect.com Creative Analysis: 

SportsDirect.com placed a Carousel ad in 2020-06-16-2020-06-20, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SportsDirect.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Ukraine  Lithuania,United Kingdom
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SportsDirect.com has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SportsDirect.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-03-18-2020-06-15  2020-05-12-2020-06-15
During  5 days  90 days 35 days 
Like  60  0  0
Share  2  3  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. SportsDirect.com ‘s Top 1 ad received 60 likes, 2 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SportsDirect.com, helping SportsDirect.com to grasp the ad data more clearly.