Top Ads on Sports Experts

Sports Experts Background Introduction:

Sports Experts et Atmosphere offrent un environnement dynamique et sont soucieux de combler les besoins des familles actives jusqu’aux aspirations des plus ardents passionnés de sport.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sports Experts has been advertising and marketing on Facebook for many years. And Sports Experts has placed 103 of ads on the Facebook platform in the last month. In the past few years,Sports Experts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sports Experts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sports Experts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sports Experts.

BigSpy

1.Sports Experts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sports Experts  Sports Experts  Sports Experts
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sports Experts Marketing Objectives Analysis: 

Sports Experts has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sports Experts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sports Experts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coraline - chaussures mode pour femme  Sports Experts Bike buying guide 
Ad Copy Text  Découvrez nos nouveautés dès maintenant !  Nos promotions exclusives sur diverses collections de vêtements et d’articles allant jusqu’à 5...  This summer, hit the road on two wheels! See our buying guide to find the right bike for you.
Link Description  N/A  N/A  Financing available is “Equal payments, no interest” for 24 months (unless otherwise stated) and is only available on request, on approved credit and on purchases of $150 (unless otherwise stated) or more (Gift Cards excluded) made with your Triangle credit card at Canadian Tire, Sport Chek, Mar...
Website Link  www.sportsexperts.ca  www.facebook.com  ad.doubleclick.net
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 44  239  93
Like 0  7  10

Sports Experts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sports Experts Top 1 ads got 0 likes. Sports Experts uses a sentence with the finishing touch title: “Coraline - chaussures mode pour femme”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sports Experts shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sports Experts should continue to optimize the ad content.

3.Sports Experts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-05-2020-06-18  2020-06-17-2020-06-18  2020-05-22-2020-05-31
Landing Page Link  https://www.sportsexperts.ca/fr-CA/p-star-runner-2-gs-chaussures-athletiques-pour-junior/559746/559746-26?utm_campaign=Always-On-NC-Q2&utm_source=Facebook&utm_medium=DPA-Nouvelle-Collection&utm_content=CLI_SOC_AF_CADY_Sports-Experts_Always-On-NC_Q2_Facebook_FR-ChaussuresMixGenre-wk24-25&fbclid=IwAR3KToPpv_pxitM_Mys5MRaBZ_XibLI7F1rXSw6a8kVmQb_R6efHv29pnhg  https://www.facebook.com/sportsexpertscarrefourlaval/videos/262454444852962/   https://ad.doubleclick.net/ddm/trackclk/N35509.152606FACEBOOK.COM/B23973532.274136695;dc_trk_aid=468505221;dc_trk_cid=109218916;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sports Experts are successful.

Sports Experts Creative Analysis: 

Sports Experts placed a Carousel ad in 2020-06-05-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sports Experts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Armenia  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sports Experts has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sports Experts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-06-17-2020-06-18  2020-05-22-2020-05-31
During  14 days  2 days 10 days 
Like  0  7  10
Share  14  2  0
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. Sports Experts ‘s Top 1 ad received 0 likes, 14 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sports Experts, helping Sports Experts to grasp the ad data more clearly.