Top Ads on SportGallery

SportGallery Background Introduction:

Όλες οι επώνυμες αθλητικές εταιρίες σε τιμές που δεν θα βρεις αλλού

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SportGallery has been advertising and marketing on Facebook for many years. And SportGallery has placed 44 of ads on the Facebook platform in the last month. In the past few years,SportGallery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SportGallery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SportGallery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SportGallery.

BigSpy

1.SportGallery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SportGallery  SportGallery  SportGallery
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SportGallery Marketing Objectives Analysis: 

SportGallery has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SportGallery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SportGallery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ποδοσφαιρικά Παπούτσια -50%!  Nike Ποδοσφαιρικά Παπούτσια -50%! Ποδοσφαιρικά Παπούτσια -50%!!! 
Ad Copy Text  Ποδοσφαιρικά Παπούτσια με Εκπτώσεις -50%!!!⚽️⚽️⚽️ Κάν...  ⚽ Τα αγαπημένα σου Nike Ποδοσφαιρικά Παπούτσια τώρα με Έ...   Κάνε τώρα κλικ και βρες όλα τα Ποδοσφαιρικά Παπούτσια ...
Link Description  N/A    
Website Link  www.sportgallery.gr  www.sportgallery.gr  www.sportgallery.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 147  124  135
Like 149  47  16

SportGallery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SportGallery Top 1 ads got 149 likes. SportGallery uses a sentence with the finishing touch title: “Ποδοσφαιρικά Παπούτσια -50%!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SportGallery shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SportGallery should continue to optimize the ad content.

3.SportGallery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-25-2020-06-20  2020-05-25-2020-05-31  2020-05-26-2020-05-30
Landing Page Link  https://www.sportgallery.gr/podosfairo/?features_hash=7-38&utm_source=facebook&utm_medium=social&utm_campaign=podosfairika_papoutsia_200520&utm_content=podosfairika_papoutsia_200520  https://www.sportgallery.gr/podosfairo/?features_hash=1-2_7-38&utm_source=facebook&utm_medium=social&utm_campaign=nike_podosfairika_150520&utm_content=nike_podosfairika_150520   https://www.sportgallery.gr/podosfairo/?utm_source=facebook&utm_medium=social&utm_campaign=podosfairika_papoutsia_270520&utm_content=podosfairika_papoutsia_270520&features_hash=7-38

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SportGallery are successful.

SportGallery Creative Analysis: 

SportGallery placed a Image ad in 2020-05-25-2020-06-20, and got 149 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SportGallery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SportGallery has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SportGallery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-20  2020-05-25-2020-05-31  2020-05-26-2020-05-30
During  27 days  7 days 5 days 
Like  149  47  16
Share  2  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SportGallery ‘s Top 1 ad received 149 likes, 2 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SportGallery, helping SportGallery to grasp the ad data more clearly.