Top Ads on Sport Depot

Sport Depot Background Introduction:

www.SPORTDEPOT.bg - открийте хиляди решения за спорт и свободно време!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sport Depot has been advertising and marketing on Facebook for many years. And Sport Depot has placed 292 of ads on the Facebook platform in the last month. In the past few years,Sport Depot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sport Depot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sport Depot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sport Depot.

BigSpy

1.Sport Depot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sport Depot  Sport Depot  Sport Depot
Page Categories  Sporting Goods Store  Sportswear Store  Sportswear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sport Depot Marketing Objectives Analysis: 

Sport Depot has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sport Depot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sport Depot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ADIDAS € 19.47  ÐžÐ±ÑƒÐ²ÐºÐ¸ JR LEGEND 8 CLUB TF NIKE ADIDAS Елек W HELIONIC VEST 
Ad Copy Text  ADIDAS RESPONSE TEE ΔΩΡΕΑΝ παράδοση σε παρ...  Хиляди промоционални продукти с намаления до 60%! Спорт...  Огромен избор спортни стоки от топ марки! ✔️ Нови коле...
Link Description  N/A  N/A  N/A
Website Link  www.sportdepot.gr  bit.ly  www.sportdepot.bg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 251  335  281
Like 0  0  0

Sport Depot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sport Depot Top 1 ads got 0 likes. Sport Depot uses a sentence with the finishing touch title: “ADIDAS € 19.47”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sport Depot shared 251 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sport Depot should continue to optimize the ad content.

3.Sport Depot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-07-2020-06-19  2020-04-30-2020-06-19  2020-04-30-2020-06-19
Landing Page Link  https://www.sportdepot.gr/product/jordan_jordan_break_slides-N_NIKE-AR6374-100-basic.html?utm_source=facebook&utm_medium=fb_carusel_m&utm_campaign=fb_carusel_m&fbclid=IwAR2kwQuY5SbkMNiNWnpbON9SkjPKm0Nhj-03-SJnTZK0Fk3cOaE3q4330XM  https://www.sportdepot.bg/all-promotions?utm_source=facebook&utm_medium=carousel&utm_campaign=all_sale_products&utm_content=dynamic   https://www.sportdepot.bg/product/adidas_elek_w_helionic_vest-N_DW9277-basic.html?utm_source=facebook&utm_medium=fb_catalog_sale_exclude14&utm_campaign=fb_catalog_sale_exclude14&fbclid=IwAR3d1uzFVHr-ayhDHcWwPm2RCQgqWAhvPCBBJ4KuKPGbNIkd8JcpDWxLqEg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sport Depot are successful.

Sport Depot Creative Analysis: 

Sport Depot placed a Carousel ad in 2020-05-07-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sport Depot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Bulgaria,Denmark  Bulgaria,Denmark
Language  Vietnamese  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sport Depot has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sport Depot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-19  2020-04-30-2020-06-19  2020-04-30-2020-06-19
During  44 days  51 days 51 days 
Like  0  0  0
Share  44  245  219
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Sport Depot ‘s Top 1 ad received 0 likes, 44 shares, 0 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sport Depot, helping Sport Depot to grasp the ad data more clearly.