Top Ads on Spirit of New York

Spirit of New York Background Introduction:

Join us aboard Spirit of New York and Spirit of New Jersey for a fun mix of dining, entertainment and skyline views. Cruising the Hudson River year-round.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spirit of New York has been advertising and marketing on Facebook for many years. And Spirit of New York has placed 21 of ads on the Facebook platform in the last month. In the past few years,Spirit of New York has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spirit of New York on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spirit of New York. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spirit of New York.

BigSpy

1.Spirit of New York Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spirit of New York  Spirit of New York  Spirit of New York
Page Categories  Boat Tour Agency  Boat Tour Agency  Boat Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spirit of New York Marketing Objectives Analysis: 

Spirit of New York has been operating in Boat Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spirit of New York best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spirit of New York Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mother's Day Dining Cruises  Mother's Day Dining Cruises Drink, Dance, and Dine on the Water | Spirit Cruises 
Ad Copy Text  Celebrate Mother's Day the FUN way with Spirit! Delicious buffet style menu Live DJ music and int...  Celebrate Mother's Day the FUN way with Spirit! Delicious buffet style menu Live DJ music and int...  When it comes to having fun, why not choose the cruise with a divine buffet, unbelievable onboard en...
Link Description  Celebrate Mother's Day on Spirit!  Use code by 04/28/19.  Nothing on land compares.
Website Link  www.spiritcruises.com  www.spiritcruises.com  www.spiritcruises.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 136  170  177
Like 0  82  19

Spirit of New York Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spirit of New York Top 1 ads got 0 likes. Spirit of New York uses a sentence with the finishing touch title: “Mother's Day Dining Cruises”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spirit of New York shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spirit of New York should continue to optimize the ad content.

3.Spirit of New York Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-26-2019-05-06  2019-03-26-2019-05-06  2019-03-26-2019-05-06
Landing Page Link  https://www.spiritcruises.com/new-york-metro/cruises/holiday/mothers-day  https://www.spiritcruises.com/new-york-metro/cruises/holiday/mothers-day   https://www.spiritcruises.com/new-york-metro

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spirit of New York are successful.

Spirit of New York Creative Analysis: 

Spirit of New York placed a Image ad in 2019-03-26-2019-05-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spirit of New York Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spirit of New York has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spirit of New York Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-26-2019-05-06  2019-03-26-2019-05-06  2019-03-26-2019-05-06
During  42 days  42 days 42 days 
Like  0  82  19
Share  0  12  2
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. Spirit of New York ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spirit of New York, helping Spirit of New York to grasp the ad data more clearly.