Top Ads on Spirit of Washington

Spirit of Washington Background Introduction:

Come aboard Spirit of Washington for a unique mix of dining, entertainment and views. Cruising the Potomac River year-round. Perfect for groups 2 - 600.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spirit of Washington has been advertising and marketing on Facebook for many years. And Spirit of Washington has placed 12 of ads on the Facebook platform in the last month. In the past few years,Spirit of Washington has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spirit of Washington on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spirit of Washington. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spirit of Washington.

BigSpy

1.Spirit of Washington Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spirit of Washington  Spirit of Washington  Spirit of Washington
Page Categories  Boat Tour Agency  Boat Tour Agency  Boat Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spirit of Washington Marketing Objectives Analysis: 

Spirit of Washington has been operating in Boat Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spirit of Washington best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spirit of Washington Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join Us Aboard Spirit for an Unforgettable Celebration  Birthday Cruises | 15% OFF Nothing On Land Compares 
Ad Copy Text  We've said it before, and we'll say it again. There's no party like a boat party! 15% OFF Birthday...  Celebrate your special day in style. Spirit Birthday Cruises are packed with delicious food, drin...  We're partying it up this season on Spirit! Experience great dining & awesome entertainment when y...
Link Description  Use promo code CHEERS15  Use promo code: CHEERS15  Book your cruise today.
Website Link  www.spiritcruises.com  www.spiritcruises.com  www.spiritcruises.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 124  209  148
Like 49  14  2

Spirit of Washington Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spirit of Washington Top 1 ads got 49 likes. Spirit of Washington uses a sentence with the finishing touch title: “Join Us Aboard Spirit for an Unforgettable Celebration”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spirit of Washington shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spirit of Washington should continue to optimize the ad content.

3.Spirit of Washington Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-03-27-2019-05-05  2019-03-27-2019-05-05  2019-03-27-2019-05-05
Landing Page Link  https://www.spiritcruises.com/washington-dc  https://www.spiritcruises.com/washington-dc   https://www.spiritcruises.com/washington-dc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spirit of Washington are successful.

Spirit of Washington Creative Analysis: 

Spirit of Washington placed a Video ad in 2019-03-27-2019-05-05, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spirit of Washington Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spirit of Washington has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spirit of Washington Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-27-2019-05-05  2019-03-27-2019-05-05  2019-03-27-2019-05-05
During  40 days  40 days 40 days 
Like  49  14  2
Share  9  3  1
Comment  3  4  0

Advertising effectiveness is a direct manifestation of advertising. Spirit of Washington ‘s Top 1 ad received 49 likes, 9 shares, 3 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spirit of Washington, helping Spirit of Washington to grasp the ad data more clearly.