Top Ads on Spice Bistro

Spice Bistro Background Introduction:

? Spice Bistro Thi Sách 2 Thi Sách, phường Bến Nghé, quận 1 (028) 3914 7278 ? Spice Bistro Thảo Điền 32 D11, phường Thảo Điền, quận 2 (đường phía sau căn hộ Masteri) (028) 3519 0106 Đón khách từ 7:00 sáng

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spice Bistro has been advertising and marketing on Facebook for many years. And Spice Bistro has placed 15 of ads on the Facebook platform in the last month. In the past few years,Spice Bistro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spice Bistro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spice Bistro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spice Bistro.

BigSpy

1.Spice Bistro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spice Bistro  Spice Bistro  Spice Bistro
Page Categories  Vietnamese Restaurant  Vietnamese Restaurant  Vietnamese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spice Bistro Marketing Objectives Analysis: 

Spice Bistro has been operating in Vietnamese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spice Bistro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spice Bistro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Spice Bistro - Hương xưa đưa vị mới!  Fotos de la publicación de Spice Bistro Photos from Spice Bistro's post 
Ad Copy Text  Bữa cơm của gia đình bận rộn – nay có Spice Bistro giúp sức! Dù bận bịu chăm...  Góc vườn Spice Bistro thiệt mừng vì lại có bạn ghé thăm! Gần một tháng giãn ...  Thương lắm lá chuối ơi! Lá chuối đâu đơn thuần là một chất liệu bao gói t...
Link Description  Mời bạn ghé Spice Bistro dùng cơm trưa nhé!  N/A  N/A
Website Link  www.spicebistro.vn  www.facebook.com  www.facebook.com
CTA  GET_DIRECTIONS    
Text Word Count 1548  1049  1425
Like 6  105  28

Spice Bistro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spice Bistro Top 1 ads got 6 likes. Spice Bistro uses a sentence with the finishing touch title: “Spice Bistro - Hương xưa đưa vị mới!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spice Bistro shared 1548 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spice Bistro should continue to optimize the ad content.

3.Spice Bistro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-21-2020-05-26  2020-05-01-2020-05-03  2019-05-05-2019-05-07
Landing Page Link  https://www.spicebistro.vn/  https://www.facebook.com/730774353642584/posts/2901318463254818/   https://www.facebook.com/730774353642584/posts/2189391457780859/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spice Bistro are successful.

Spice Bistro Creative Analysis: 

Spice Bistro placed a Carousel ad in 2020-05-21-2020-05-26, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spice Bistro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  United States
Language  Vietnamese  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spice Bistro has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spice Bistro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-26  2020-05-01-2020-05-03  2019-05-05-2019-05-07
During  6 days  3 days 3 days 
Like  6  105  28
Share  0  18  0
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Spice Bistro ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spice Bistro, helping Spice Bistro to grasp the ad data more clearly.