Top Ads on Spektre Eyewear

Spektre Eyewear Background Introduction:

The iconic eyewear Italian brand, since 2009. Spektre Official Online Shop

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spektre Eyewear has been advertising and marketing on Facebook for many years. And Spektre Eyewear has placed 17 of ads on the Facebook platform in the last month. In the past few years,Spektre Eyewear has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spektre Eyewear on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spektre Eyewear. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spektre Eyewear.


1.Spektre Eyewear Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spektre Eyewear  Spektre Eyewear  Spektre Eyewear
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Spektre Eyewear Marketing Objectives Analysis: 

Spektre Eyewear has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spektre Eyewear best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spektre Eyewear Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FRIDA  Maranello N/A 
Ad Copy Text  From Milan with love ✨ Don’ miss your chance -30% "SPEKTREITALY" (Shipping in 1 day) Get yours...  L'occhiale visionario, interamente fatto a mano in Italia: MARANELLO ✨ -40% inserendo il codice sc...  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 159  148  0
Like 6  423  0

Spektre Eyewear Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spektre Eyewear Top 1 ads got 6 likes. Spektre Eyewear uses a sentence with the finishing touch title: “FRIDA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spektre Eyewear shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spektre Eyewear should continue to optimize the ad content.

3.Spektre Eyewear Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-15-2020-06-20  2020-04-03-2020-06-16  2020-05-10-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spektre Eyewear are successful.

Spektre Eyewear Creative Analysis: 

Spektre Eyewear placed a Carousel ad in 2020-05-15-2020-06-20, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spektre Eyewear Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  Italy
Language  German  Italian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spektre Eyewear has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spektre Eyewear Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-20  2020-04-03-2020-06-16  2020-05-10-2020-06-08
During  37 days  75 days 30 days 
Like  6  423  0
Share  0  13  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. Spektre Eyewear ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spektre Eyewear, helping Spektre Eyewear to grasp the ad data more clearly.