Top Ads on Speedway

Speedway Background Introduction:

This is the official Facebook Page for the convenience stores of Speedway.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Speedway has been advertising and marketing on Facebook for many years. And Speedway has placed 337 of ads on the Facebook platform in the last month. In the past few years,Speedway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Speedway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Speedway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Speedway.

BigSpy

1.Speedway Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Speedway  Speedway  Speedway
Page Categories  Race Track  Race Track  Race Track
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Speedway Marketing Objectives Analysis: 

Speedway has been operating in Race Track for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Speedway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Speedway Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bandimere Speedway  Bandimere Speedway Bandimere Speedway 
Ad Copy Text  Brakes Plus Jet Car Nationals on the 4th of July! An Independence Day celebration for the whole fami...  An unforgettable gift for Father's Day weekend! Lucas Oil Thunder on the Mountain returns to Bandime...  Brakes Plus Jet Car Nationals on the 4th of July! An Independence Day celebration for the whole fami...
Link Description  N/A  N/A  N/A
Website Link  www.bandimere.com  bandimere.com  bandimere.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 225  337  225
Like 113  181  28

Speedway Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Speedway Top 1 ads got 113 likes. Speedway uses a sentence with the finishing touch title: “Bandimere Speedway”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Speedway shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Speedway should continue to optimize the ad content.

3.Speedway Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-19  2020-06-10-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://bandimere.com/event/jetcarnationals/?fbclid=IwAR2hCL_31Tdvt2uHAueY51MNmF5f-RnnCOmeKDGkVVm8A4eENeWj6tLbJVc  https://bandimere.com/event/thunderonthemountain/   https://bandimere.com/event/jetcarnationals/?fbclid=IwAR21qnDLyJj1lHR1l7onSOXJOFf1Uq4I2-0U_GrpsJ2TbqfSW66sHcEnTbc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Speedway are successful.

Speedway Creative Analysis: 

Speedway placed a Carousel ad in 2020-06-17-2020-06-19, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Speedway Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States,Bulgaria,Romania...  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Speedway has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Speedway Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-10-2020-06-18  2020-06-17-2020-06-18
During  3 days  9 days 2 days 
Like  113  181  28
Share  13  31  3
Comment  10  8  2

Advertising effectiveness is a direct manifestation of advertising. Speedway ‘s Top 1 ad received 113 likes, 13 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Speedway, helping Speedway to grasp the ad data more clearly.