Top Ads on Specsavers

Specsavers Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Specsavers has been advertising and marketing on Facebook for many years. And Specsavers has placed 398 of ads on the Facebook platform in the last month. In the past few years,Specsavers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Specsavers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Specsavers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Specsavers.

BigSpy

1.Specsavers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Specsavers  Specsavers  Specsavers
Page Categories  Optometrist  Health/Beauty  Sunglasses & Eyewear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Specsavers Marketing Objectives Analysis: 

Specsavers has been operating in Optometrist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Specsavers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Specsavers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE optical frame!  Free 15-minute hearing check Opptil 50% 
Ad Copy Text  Get tested and get a FREE optical frame! Ts&Cs apply.  You probably already get your eyes checked, so why not get your hearing checked as well.  Gjør en god deal på kontaktlinser i vår nettbutikk Nå får du opptil 50% rabatt på utvalgte ko...
Link Description  Book your eye test today to get this offer!  T&Cs apply  Kampanjekode: RABATT50
Website Link  www.eswatini.specsavers.co.za  www.specsavers.co.nz  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 53  88  112
Like 98  32  102

Specsavers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Specsavers Top 1 ads got 98 likes. Specsavers uses a sentence with the finishing touch title: “FREE optical frame!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Specsavers shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Specsavers should continue to optimize the ad content.

3.Specsavers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-04-2020-06-20  2020-06-17-2020-06-19  2020-05-24-2020-06-17
Landing Page Link  https://www.eswatini.specsavers.co.za/store/the-crescent/booking?utm_source=facebook&utm_medium=cpc&utm_campaign=x-promotions&utm_content=crescent&fbclid=IwAR2B-DRuVT8iGK8lItTR63PJfz4DVG7tnlnhENG0HQYL1gfdYSz9tzQ-Vn0  https://www.specsavers.co.nz/hearing/book-appointment/choose-store   https://www.specsavers.no/kontaktlinser/shop?utm_medium=social&utm_source=facebook&utm_campaign=no_10_22_2020_feel-smart_cl-ecommerce_always-on&utm_term=tana_prosp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Specsavers are successful.

Specsavers Creative Analysis: 

Specsavers placed a Image ad in 2020-05-04-2020-06-20, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Specsavers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Swaziland  Nepal  Norway
Language  English  English  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Specsavers has the best conversion in Swaziland, and can advertise more in Swaziland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Specsavers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-20  2020-06-17-2020-06-19  2020-05-24-2020-06-17
During  48 days  3 days 25 days 
Like  98  32  102
Share  3  3  4
Comment  10  6  8

Advertising effectiveness is a direct manifestation of advertising. Specsavers ‘s Top 1 ad received 98 likes, 3 shares, 10 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Specsavers, helping Specsavers to grasp the ad data more clearly.