Top Ads on Specsavers
Specsavers Background Introduction:
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Specsavers has been advertising and marketing on Facebook for many years. And Specsavers has placed 398 of ads on the Facebook platform in the last month. In the past few years,Specsavers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Specsavers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Specsavers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Specsavers.
1.Specsavers Top 3 Ads Basic Understanding
|Page Categories||Optometrist||Health/Beauty||Sunglasses & Eyewear Store|
Specsavers Marketing Objectives Analysis:
Specsavers has been operating in Optometrist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Specsavers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Specsavers Top 3 Ads Content Display
|Ad Headline||FREE optical frame!||Free 15-minute hearing check||Opptil 50%|
|Ad Copy Text||Get tested and get a FREE optical frame! Ts&Cs apply.||You probably already get your eyes checked, so why not get your hearing checked as well.||Gjør en god deal på kontaktlinser i vår nettbutikk Nå får du opptil 50% rabatt på utvalgte ko...|
|Link Description||Book your eye test today to get this offer!||T&Cs apply||Kampanjekode: RABATT50|
|Text Word Count||53||88||112|
Specsavers Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Specsavers Top 1 ads got 98 likes. Specsavers uses a sentence with the finishing touch title: “FREE optical frame!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Specsavers shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Specsavers should continue to optimize the ad content.
3.Specsavers Top 3 Ads Creative Selection
|Landing Page Link||https://www.eswatini.specsavers.co.za/store/the-crescent/booking?utm_source=facebook&utm_medium=cpc&utm_campaign=x-promotions&utm_content=crescent&fbclid=IwAR2B-DRuVT8iGK8lItTR63PJfz4DVG7tnlnhENG0HQYL1gfdYSz9tzQ-Vn0||https://www.specsavers.co.nz/hearing/book-appointment/choose-store||https://www.specsavers.no/kontaktlinser/shop?utm_medium=social&utm_source=facebook&utm_campaign=no_10_22_2020_feel-smart_cl-ecommerce_always-on&utm_term=tana_prosp|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Specsavers are successful.
Specsavers Creative Analysis:
Specsavers placed a Image ad in 2020-05-04-2020-06-20, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Specsavers Top 3 Ads Audience Analysis:
Specsavers has the best conversion in Swaziland, and can advertise more in Swaziland in the future.
5.Specsavers Top 3 Ads Performance Display
|During||48 days||3 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. Specsavers ‘s Top 1 ad received 98 likes, 3 shares, 10 comments in just 48 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Specsavers, helping Specsavers to grasp the ad data more clearly.