Top Ads on Specsavers Sverige

Specsavers Sverige Background Introduction:

Välkommen till Specsavers officiella Facebook-sida. Vi finns här helgfria vardagar mellan kl 09.00-17.00.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Specsavers Sverige has been advertising and marketing on Facebook for many years. And Specsavers Sverige has placed 34 of ads on the Facebook platform in the last month. In the past few years,Specsavers Sverige has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Specsavers Sverige on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Specsavers Sverige. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Specsavers Sverige.


1.Specsavers Sverige Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Specsavers Sverige  Specsavers Sverige  Specsavers Sverige
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Specsavers Sverige Marketing Objectives Analysis: 

Specsavers Sverige has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Specsavers Sverige best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Specsavers Sverige Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Solglas på köpet fr 795kr  Synundersökning 0 kr Upp till 50% rabatt 
Ad Copy Text  Nu kan du prova glasögon och köpa online. Hitta de perfekta solglasögonen. Beställ med dina styr...  Just nu erbjuder vi synundersökning för 0 kr! Gäller vid köp av valfri båge.  Nu får du upp till 50% rabatt på alla kontaktlinser + fri frakt på
Link Description  På Specsavers har vi ett brett sortiment av trendiga bågar i vår solglasögon kollektion där alla solglasögon kan fås med slipade glas. Spana in det här!  Gäller till 17/5  Vi på Specsavers har ett stort utbud av billiga kontaktlinser för alla behov och synfel från flertalet kända märken. Köp och beställ dina kontaktlinser här!
Website Link
Text Word Count 132  81  83
Like 5  221  63

Specsavers Sverige Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Specsavers Sverige Top 1 ads got 5 likes. Specsavers Sverige uses a sentence with the finishing touch title: “Solglas på köpet fr 795kr”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Specsavers Sverige shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Specsavers Sverige should continue to optimize the ad content.

3.Specsavers Sverige Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-05-10  2020-03-25-2020-05-03  2020-04-29-2020-05-02
Landing Page Link;dc_trk_aid=463211181;dc_trk_cid=129286847;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Specsavers Sverige are successful.

Specsavers Sverige Creative Analysis: 

Specsavers Sverige placed a Image ad in 2020-04-30-2020-05-10, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Specsavers Sverige Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Sweden
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Specsavers Sverige has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Specsavers Sverige Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-10  2020-03-25-2020-05-03  2020-04-29-2020-05-02
During  11 days  40 days 4 days 
Like  5  221  63
Share  0  10  5
Comment  0  24  2

Advertising effectiveness is a direct manifestation of advertising. Specsavers Sverige ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Specsavers Sverige, helping Specsavers Sverige to grasp the ad data more clearly.