Top Ads on Spearhead

Spearhead Background Introduction:

"Today more than ever, how you present your brand to the world defines … everything." - Spearhead

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Spearhead has been advertising and marketing on Facebook for many years. And Spearhead has placed 28 of ads on the Facebook platform in the last month. In the past few years,Spearhead has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Spearhead on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Spearhead. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Spearhead.


1.Spearhead Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Spearhead  Spearhead  Spearhead
Page Categories  Other  Financial Service  Marketing Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Spearhead Marketing Objectives Analysis: 

Spearhead has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Spearhead best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Spearhead Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Investera i din framtid  Digital Spearhead Click on Purchase | Spearhead Marketing & Communications 
Ad Copy Text  Ingen erfarenhet krävs! Registrera dig nu och fÃ¥ tillgÃ¥ng till vÃ¥ran kostnadsfria utbild...  -  With Intent Marketing, the consumer is clearly zooming in to taking action. He or she could simply b...
Link Description  Att ha tillräckligt med pengar för att ta sig igenom mÃ¥naden har blivit en lyxfrÃ¥ga för mÃ¥nga av oss. MÃ¥nga kämpar med stora utgifter, skulder, lÃ¥n, krediter, bostadslÃ¥n och har endast en lön för att täcka allt. Det kan vara den ekonomiska situationen, den höga sysselsättningsnivÃ¥n e...  N/A  Be present when relevant.
Website Link
Text Word Count 178  412  249
Like 95  566  217

Spearhead Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Spearhead Top 1 ads got 95 likes. Spearhead uses a sentence with the finishing touch title: “Investera i din framtid”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Spearhead shared 178 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Spearhead should continue to optimize the ad content.

3.Spearhead Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-02-20-2020-02-21  2019-05-05-2019-05-09
Landing Page Link,%22actor_id%22:109125687254736,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582125930,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B132516198249018%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:109125687254736,%22page_id%22:109125687254736,%22post_id%22:132516198249018,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Spearhead are successful.

Spearhead Creative Analysis: 

Spearhead placed a Image ad in 2020-06-09-2020-06-18, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Spearhead Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Lebanon
Language  Swedish  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Spearhead has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Spearhead Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-02-20-2020-02-21  2019-05-05-2019-05-09
During  10 days  2 days 5 days 
Like  95  566  217
Share  12  0  0
Comment  14  0  0

Advertising effectiveness is a direct manifestation of advertising. Spearhead ‘s Top 1 ad received 95 likes, 12 shares, 14 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Spearhead, helping Spearhead to grasp the ad data more clearly.