Top Ads on Speak Out HK 港人講地

Speak Out HK 港人講地 Background Introduction:

「港人講地」(Speakout HK)是註冊新聞機構,也是政府新聞處認可網媒。一直堅守「忠於事實、理性求真」的原則,報導及評論社會新聞熱話,希望促進各界人士據理發聲,以改善香港社會。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Speak Out HK 港人講地 has been advertising and marketing on Facebook for many years. And Speak Out HK 港人講地 has placed 265 of ads on the Facebook platform in the last month. In the past few years,Speak Out HK 港人講地 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Speak Out HK 港人講地 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Speak Out HK 港人講地. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Speak Out HK 港人講地.

BigSpy

1.Speak Out HK 港人講地 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Speak Out HK 港人講地  Speak Out HK 港人講地  Speak Out HK 港人講地
Page Categories  Interest  Interest  Interest
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Speak Out HK 港人講地 Marketing Objectives Analysis: 

Speak Out HK 港人講地 has been operating in Interest for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Speak Out HK 港人講地 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Speak Out HK 港人講地 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  【短片】【百年名校蒙羞】英華書院學生校內​唱政治歌、叫港獨口號 校友潘佩璆:師弟​被社會氣氛激化好痛心!學校應教導學生港獨不是正確方向  Speak Out HK 港人講地 Speak Out HK 港人講地 
Ad Copy Text  //英華書院有過百年歷史,有熱愛中華文化的傳統,今次呢50幾位學生的「劣...  -  -
Link Description  N/A  //就算係社工都唔可以阻礙警方做嘢!// 【今日網圖】專業社工豈可奉旨阻差辦公! 圖片來源:網上圖片 請Follow我們的YouTube頻道:https://bit.ly/2kgU8qg 下載我們的手機應用程式,收看第一手精彩內容:https://www.speakout.hk/app 瀏覽我們的IG:https://www.instagram.com/speakout_hk/?hl=zh-hk 網站連結:https://www.speakout.hk/港人花生/58422/-今日網圖-專業社工豈可奉旨阻差辦公- #黑暴 #黑暴運動 #黑色恐怖 #拒絕攬炒 #反修例風波 #恐怖主義 #社工 #阻差辦公 #法律  //百年老店英華書院,近日發生學生公然在校「播獨」事件。全國政協副主席梁振英認為,應開除帶頭「宣獨」學生的學籍。大家點睇呀?// 【校園播獨】英華書院學生校內「播獨」、梁振英促開除帶頭「播獨」學生的學籍 《港人講地》昨日率先「踢爆」,英華書院本星期一有逾50名學生,在籃球場高叫「港獨」口號及唱「港獨」歌曲。全國政協副主席梁振英回應事件時指出,英華書院50名學生在校內公然喊港獨口號,是極其嚴重的違規犯法行為,學校必須徹查、嚴懲。他又認為,50個學生當中必有帶頭人,校方理應開除其學籍:「教師當中有沒有人引導或鼓勵港獨行為,也不難查處。姑息只會養奸。」他在另一篇貼文中指出,沒有學校可以確保校內沒有這種學生,但有了這種學生,學校不採取有阻嚇力的措施,就是枉為人師,是失職了。 圖片來源: 港人講地資料圖片 請Follow我們的YouTube頻道:https://bit.ly/2kgU8qg 下載我們的手機應用程式,收看第一手精彩內容:https://www.speakout.hk/app 瀏覽我們的IG:https://www.instagram.com/speakout_hk/?hl=zh-hk 網站連結:https://www.speakout.hk/焦點新聞/58407/-校園播獨-英華書院學生校內-播獨-梁振英促開除帶頭-播獨-學生的學籍 #英華書院 #校園播獨 #宣揚港獨 #黑暴運動 #黑色恐怖 #拒絕攬炒 #反修例風波 #恐怖主義
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 719  585  1522
Like 404  2977  7092

Speak Out HK 港人講地 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Speak Out HK 港人講地 Top 1 ads got 404 likes. Speak Out HK 港人講地 uses a sentence with the finishing touch title: “【短片】【百年名校蒙羞】英華書院學生校內​唱政治歌、叫港獨口號 校友潘佩璆:師弟​被社會氣氛激化好痛心!學校應教導學生港獨不是正確方向”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Speak Out HK 港人講地 shared 719 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Speak Out HK 港人講地 should continue to optimize the ad content.

3.Speak Out HK 港人講地 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.facebook.com/156468627834558/posts/1782407635240641/  https://www.facebook.com/speakouthk/photos/a.157078924440195/1782388508575887/?type=3   https://www.facebook.com/speakouthk/photos/a.157078924440195/1782197175261687/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Speak Out HK 港人講地 are successful.

Speak Out HK 港人講地 Creative Analysis: 

Speak Out HK 港人講地 placed a Video ad in 2020-06-18-2020-06-19, and got 404 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Speak Out HK 港人講地 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  Chinese (Traditional)  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Speak Out HK 港人講地 has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Speak Out HK 港人講地 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  2 days  2 days 2 days 
Like  404  2977  7092
Share  86  116  404
Comment  108  197  593

Advertising effectiveness is a direct manifestation of advertising. Speak Out HK 港人講地 ‘s Top 1 ad received 404 likes, 86 shares, 108 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Speak Out HK 港人講地, helping Speak Out HK 港人講地 to grasp the ad data more clearly.