Top Ads on Southern Sustainability

Southern Sustainability Background Introduction:

The latest news, views, trends and reports on #cleanenergy and #sustainable living in the South.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Southern Sustainability has been advertising and marketing on Facebook for many years. And Southern Sustainability has placed 31 of ads on the Facebook platform in the last month. In the past few years,Southern Sustainability has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Southern Sustainability on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Southern Sustainability. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Southern Sustainability.

BigSpy

1.Southern Sustainability Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Southern Sustainability  Southern Sustainability  Southern Sustainability
Page Categories  Environmental Conservation Organization  Environmental Conservation Organization  Environmental Conservation Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Southern Sustainability Marketing Objectives Analysis: 

Southern Sustainability has been operating in Environmental Conservation Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Southern Sustainability best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Southern Sustainability Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Study: Gas-powered appliances may be hazardous for your health  Florida Voters Call for Clean Energy - The Floridian Will the FEDERAL GOV. seize your solar rights? 
Ad Copy Text  no setting  no setting  no setting
Link Description  Just an hour of cooking can push air quality measures beyond nationally acceptable limits.  “The advanced energy industry is ready to work with state and federal leaders to leverage private investment to help with an economic recovery."  Secretive special interests are trying to strip away your solar rights.
Website Link  buff.ly  buff.ly  www.savesolar.org
CTA      LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Southern Sustainability Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Southern Sustainability Top 1 ads got 0 likes. Southern Sustainability uses a sentence with the finishing touch title: “Study: Gas-powered appliances may be hazardous for your health”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Southern Sustainability shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Southern Sustainability should continue to optimize the ad content.

3.Southern Sustainability Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-18-2020-06-16  2020-05-18-2020-06-16  2020-05-18-2020-06-16
Landing Page Link  https://grist.org/energy/study-gas-powered-appliances-may-be-hazardous-for-your-health/  http://floridianpress.com/2020/04/florida-voters-call-for-clean-energy/   https://www.savesolar.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Southern Sustainability are successful.

Southern Sustainability Creative Analysis: 

Southern Sustainability placed a Image ad in 2020-05-18-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Southern Sustainability Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Southern Sustainability has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Southern Sustainability Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-16  2020-05-18-2020-06-16  2020-05-18-2020-06-16
During  30 days  30 days 30 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Southern Sustainability ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Southern Sustainability, helping Southern Sustainability to grasp the ad data more clearly.