Top Ads on Southern Management Corporation

Southern Management Corporation Background Introduction:

Southern Management Corporation is the largest privately owned residential property management company in the Mid-Atlantic region.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Southern Management Corporation has been advertising and marketing on Facebook for many years. And Southern Management Corporation has placed 539 of ads on the Facebook platform in the last month. In the past few years,Southern Management Corporation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Southern Management Corporation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Southern Management Corporation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Southern Management Corporation.

BigSpy

1.Southern Management Corporation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Southern Management Corporation  Southern Management Corporation  Southern Management Corporation
Page Categories  Apartment & Condo Building  Apartment & Condo Building  Apartment & Condo Building
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Southern Management Corporation Marketing Objectives Analysis: 

Southern Management Corporation has been operating in Apartment & Condo Building for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Southern Management Corporation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Southern Management Corporation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alexandria Apartments - 1, 2 & 3 Bdrms  Alexandria Apartments - 1, 2 & 3 Bdrms Alexandria Alexandria Apts - Easy Access to the Highway & Metro 
Ad Copy Text  no setting  no setting  no setting
Link Description  Our contemporary 1, 2, & 3 bedroom apartment homes offer the ultimate in style, convenience & comfort. As a bonus, gas & water are included free with rent! See our availability & pricing.  Our contemporary 1, 2, & 3 bedroom apartment homes offer the ultimate in style, convenience & comfort. As a bonus, gas & water are included free with rent! See our availability & pricing.  Our contemporary 1, 2, & 3 bedroom apartment homes offer the ultimate in style, convenience & comfort. As a bonus, gas & water are included free with rent! See our availability & pricing.
Website Link  www.southernmanagement.com  www.southernmanagement.com  www.southernmanagement.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 0  0  0
Like 0  0  0

Southern Management Corporation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Southern Management Corporation Top 1 ads got 0 likes. Southern Management Corporation uses a sentence with the finishing touch title: “Alexandria Apartments - 1, 2 & 3 Bdrms”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Southern Management Corporation shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Southern Management Corporation should continue to optimize the ad content.

3.Southern Management Corporation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-25-2020-06-20  2019-10-09-2020-06-20  2019-12-03-2020-06-20
Landing Page Link  https://www.southernmanagement.com/communities/kings-gardens/?utm_source=facebook&utm_medium=remarketing&utm_campaign=Kings+Garden+-+Remarketing&utm_content=Single+Image  https://www.southernmanagement.com/communities/kings-gardens/?utm_source=facebook&utm_medium=cpc&utm_campaign=Kings+Garden+-+Resident+Lookalike&utm_content=video   https://www.southernmanagement.com/communities/kings-gardens/?utm_source=facebook&utm_medium=remarketing&utm_campaign=Kings+Garden+-+Remarketing&utm_content=Single+Image

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Southern Management Corporation are successful.

Southern Management Corporation Creative Analysis: 

Southern Management Corporation placed a Image ad in 2020-03-25-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Southern Management Corporation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Southern Management Corporation has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Southern Management Corporation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-06-20  2019-10-09-2020-06-20  2019-12-03-2020-06-20
During  88 days  256 days 201 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Southern Management Corporation ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 88 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Southern Management Corporation, helping Southern Management Corporation to grasp the ad data more clearly.