Top Ads on South Western Railway

South Western Railway Background Introduction:

Hello! We're South Western Railway. We're looking forward to welcoming you aboard. The journey starts here www.southwesternrailway.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

South Western Railway has been advertising and marketing on Facebook for many years. And South Western Railway has placed 2 of ads on the Facebook platform in the last month. In the past few years,South Western Railway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for South Western Railway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for South Western Railway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from South Western Railway.

BigSpy

1.South Western Railway Top 3 Ads Basic Understanding

   top1  top2  top3
Name  South Western Railway  South Western Railway  South Western Railway
Page Categories  Train Station  Train Station  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

South Western Railway Marketing Objectives Analysis: 

South Western Railway has been operating in Train Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. South Western Railway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.South Western Railway Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enter now to win  What to do in Portsmouth
Ad Copy Text  Win a Sony tech bundle with South Western Railway and PETER RABBIT™2! for the family.  Portsmouth has something for everyone. We’ve rounded up seven of the best things to do to make the...  -
Link Description      -
Website Link  www.southwesternrailway.com  www.southwesternrailway.com  -
CTA  SIGN_UP  BOOK_TRAVEL  -
Text Word Count 87  120  -
Like 218  95  -

South Western Railway Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. South Western Railway Top 1 ads got 218 likes. South Western Railway uses a sentence with the finishing touch title: “Enter now to win”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. South Western Railway shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. South Western Railway should continue to optimize the ad content.

3.South Western Railway Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-03-20-2020-03-20  2020-01-13-2020-01-19  -
Landing Page Link  https://www.southwesternrailway.com/destinations-and-offers/offers/peter-rabbit-competition?fbclid=iwar3ghcdzoiaea_hfnb7ksyb0z4mkfrxahzyqhmx9cuzspkpcrikdpzubuzs  https://www.southwesternrailway.com/destinations-and-offers/festivals-and-events/things-to-do-in-portsmouth?utm_source=facebook&utm_medium=social&utm_campaign=content-portsmouth&utm_term=imagelinkads   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by South Western Railway are successful.

South Western Railway Creative Analysis: 

South Western Railway placed a Image ad in 2020-03-20-2020-03-20, and got 218 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.South Western Railway Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  -
Language  N/A  N/A  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

South Western Railway has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.South Western Railway Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-03-20  2020-01-13-2020-01-19  -
During  1 days  7 days
Like  218  95  -
Share  23  21  -
Comment  22  34  -

Advertising effectiveness is a direct manifestation of advertising. South Western Railway ‘s Top 1 ad received 218 likes, 23 shares, 22 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for South Western Railway, helping South Western Railway to grasp the ad data more clearly.