Top Ads on South Yorkshire Fire & Rescue

South Yorkshire Fire & Rescue Background Introduction:

The official Facebook page for South Yorkshire Fire & Rescue

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

South Yorkshire Fire & Rescue has been advertising and marketing on Facebook for many years. And South Yorkshire Fire & Rescue has placed 4 of ads on the Facebook platform in the last month. In the past few years,South Yorkshire Fire & Rescue has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for South Yorkshire Fire & Rescue on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for South Yorkshire Fire & Rescue. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from South Yorkshire Fire & Rescue.

BigSpy

1.South Yorkshire Fire & Rescue Top 3 Ads Basic Understanding

   top1  top2  top3
Name  South Yorkshire Fire & Rescue  South Yorkshire Fire & Rescue  South Yorkshire Fire & Rescue
Page Categories  Fire Station  Fire Station  Fire Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

South Yorkshire Fire & Rescue Marketing Objectives Analysis: 

South Yorkshire Fire & Rescue has been operating in Fire Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. South Yorkshire Fire & Rescue best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.South Yorkshire Fire & Rescue Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Take the pledge - no garden fires over the Bank Holiday  Keep Fire Safe - home fire safety quiz - South Yorkshire Fire and Rescue Find The Time Campaign 
Ad Copy Text  We're asking you to pledge not to have garden fires over the weekend - keep your firefighters free a...  Fancy getting your hands on an Amazon.co.uk voucher worth £100?! ???? All you have to do is fill o...  How safe are your older relatives? As people get older their fire risk increases. Book them a home s...
Link Description  In pledging not to have a garden fire during the on-going pandemic, you will be supporting your firefighters and people with respiratory illnesses. Every pledge makes a difference. 0  Whether you’re self-isolating, working from home or just social distancing, the likelihood is that you will be spending more time at home over the next few weeks. This makes it even more important to make sure you and your loved ones are safe from fire. That’s why we’ve developed the …  How safe are your older relatives? For our latest campaign we’re asking people to find the time to visit the older people in their lives and go through our Grandparent Check, which asks a series of questions including whether they live alone, smoke, need a walking aid and use emollient creams. ___...
Website Link  www.syfire.gov.uk  www.syfire.gov.uk  www.syfire.gov.uk
CTA  SIGN_UP  LEARN_MORE  BOOK_TRAVEL
Text Word Count 143  639  118
Like 842  182  1

South Yorkshire Fire & Rescue Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. South Yorkshire Fire & Rescue Top 1 ads got 842 likes. South Yorkshire Fire & Rescue uses a sentence with the finishing touch title: “Take the pledge - no garden fires over the Bank Holiday”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. South Yorkshire Fire & Rescue shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. South Yorkshire Fire & Rescue should continue to optimize the ad content.

3.South Yorkshire Fire & Rescue Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-12-2020-04-13  2020-04-02-2020-04-02  2019-04-08-2019-04-24
Landing Page Link  http://www.syfire.gov.uk/pledge/  http://www.syfire.gov.uk/keepfiresafe-quiz/   http://www.syfire.gov.uk/findthetime/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by South Yorkshire Fire & Rescue are successful.

South Yorkshire Fire & Rescue Creative Analysis: 

South Yorkshire Fire & Rescue placed a Image ad in 2020-04-12-2020-04-13, and got 842 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.South Yorkshire Fire & Rescue Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

South Yorkshire Fire & Rescue has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.South Yorkshire Fire & Rescue Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-12-2020-04-13  2020-04-02-2020-04-02  2019-04-08-2019-04-24
During  2 days  1 days 17 days 
Like  842  182  1
Share  1048  78  0
Comment  121  73  0

Advertising effectiveness is a direct manifestation of advertising. South Yorkshire Fire & Rescue ‘s Top 1 ad received 842 likes, 1048 shares, 121 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for South Yorkshire Fire & Rescue, helping South Yorkshire Fire & Rescue to grasp the ad data more clearly.