Top Ads on South Carolina State Parks

South Carolina State Parks Background Introduction:

South Carolina’s state parks have been providing family friendly recreation for 75 years. They remain one of the most affordable ways around to connect with nature and with each other. Join our fan page to keep up with new deals and old friends.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

South Carolina State Parks has been advertising and marketing on Facebook for many years. And South Carolina State Parks has placed 14 of ads on the Facebook platform in the last month. In the past few years,South Carolina State Parks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for South Carolina State Parks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for South Carolina State Parks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from South Carolina State Parks.

BigSpy

1.South Carolina State Parks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  South Carolina State Parks  South Carolina State Parks  South Carolina State Parks
Page Categories  State Park  State Park  State Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

South Carolina State Parks Marketing Objectives Analysis: 

South Carolina State Parks has been operating in State Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. South Carolina State Parks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.South Carolina State Parks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start planning your next adventure.  Hickory Knob Golf Course Start Your Adventure! 
Ad Copy Text  Have dates in mind for a getaway? Search for parks with available lodging and make your reservations...  Golfers of all levels will enjoy this challenging 18-hole golf course tucked away along the rolling,...  Thousands of rocky shoals spider lilies bloom every May to early June in Landsford Canal State Park,...
Link Description  N/A  Don’t miss this challenging course.  To get started, order your state parks guide now or download it online.
Website Link  reserve.southcarolinaparks.com  www.playhickoryknob.com  southcarolinaparks.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 108  146  165
Like 71  35  212

South Carolina State Parks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. South Carolina State Parks Top 1 ads got 71 likes. South Carolina State Parks uses a sentence with the finishing touch title: “Start planning your next adventure.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. South Carolina State Parks shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. South Carolina State Parks should continue to optimize the ad content.

3.South Carolina State Parks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-03-17-2020-03-21  2019-03-22-2019-04-25  2019-03-22-2019-04-25
Landing Page Link  https://reserve.southcarolinaparks.com/?utm_source=facebook&utm_medium=social&utm_campaign=parks&utm_content=makeareservation  http://www.playhickoryknob.com/   https://southcarolinaparks.com/landsford-canal

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by South Carolina State Parks are successful.

South Carolina State Parks Creative Analysis: 

South Carolina State Parks placed a Carousel ad in 2020-03-17-2020-03-21, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.South Carolina State Parks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

South Carolina State Parks has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.South Carolina State Parks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-03-21  2019-03-22-2019-04-25  2019-03-22-2019-04-25
During  5 days  35 days 35 days 
Like  71  35  212
Share  3  5  58
Comment  4  8  17

Advertising effectiveness is a direct manifestation of advertising. South Carolina State Parks ‘s Top 1 ad received 71 likes, 3 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for South Carolina State Parks, helping South Carolina State Parks to grasp the ad data more clearly.