Top Ads on Sousah Tour

Sousah Tour Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sousah Tour has been advertising and marketing on Facebook for many years. And Sousah Tour has placed 2 of ads on the Facebook platform in the last month. In the past few years,Sousah Tour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sousah Tour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sousah Tour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sousah Tour.

BigSpy

1.Sousah Tour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sousah Tour  Sousah Tour  Sousah Tour
Page Categories  Outdoor Recreation  Outdoor Recreation  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Sousah Tour Marketing Objectives Analysis: 

Sousah Tour has been operating in Outdoor Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sousah Tour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sousah Tour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sousah Tour  Sousah Tour
Ad Copy Text  Parque Nacional do Itatiaia - RJ Dia 28 de Abril - DOMINGO WhatsApp: (21) 99570-5373 Valor: R$...  Arraial do Cabo - RJ Dia 28 de Abril - DOMINGO WhatsApp: (21) 99570-5373 Valor - R$ 140,00 (à...  -
Link Description  Parque Nacional do Itatiaia - RJ Dia 28 de Abril - DOMINGO WhatsApp: (21) 99570-5373 Valor: R$ 110,00 (á vista) Ou até 2x de 60,00 (crédito) Pagamento até o dia 23/04. - Acima de 60 anos e menores de 12 anos R$: 100,00 - Crianças até 6 anos GRÁTIS. Embarque; Terminal Rodoviário de Maricá às 5:00h Terminal Rodoviário de Niterói às 6:00h ⏰ Retorno às 17:30h ✔ Pacote Itatiaia incluí; Transporte + Ingresso ao Parque. - Atrativos (parte baixa); Lago Azul, Cachoeira Poranga, Piscina Natural do Maromba, Cachoeira Itaporani, Cachoeira Véu de Noiva.  Arraial do Cabo - RJ Dia 28 de Abril - DOMINGO WhatsApp: (21) 99570-5373 Valor - R$ 140,00 (à vista) Ou até 2x até de 75,00 (crédito) Pagamento até o dia 20/04. Embarque; Terminal Rodoviário de Maricá às 5:00h Terminal Rodoviário de Niterói às 6:00h ⏰ Retorno às 18:30h ✔ Pacote Arraial do Cabo incluí; Transporte ida e volta. ⛵ Passeio de escuna com duração de 4h com 4 paradas (Ilha do Farol, As Prainhas do Pontal do Atalaia, Praia do Forno e Mergulho no Guriri). Água sem gás (escuna). Crianças até 6 anos GRÁTIS.  -
Website Link  www.facebook.com  www.facebook.com  -
CTA      -
Text Word Count 582  561  -
Like 1478  1165  -

Sousah Tour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sousah Tour Top 1 ads got 1478 likes. Sousah Tour uses a sentence with the finishing touch title: “Sousah Tour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sousah Tour shared 582 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sousah Tour should continue to optimize the ad content.

3.Sousah Tour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-03-25-2019-04-22  2019-03-21-2019-04-20  -
Landing Page Link  https://www.facebook.com/390063494507106/posts/1207763896070391/  https://www.facebook.com/390063494507106/posts/1204368823076565/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sousah Tour are successful.

Sousah Tour Creative Analysis: 

Sousah Tour placed a Image ad in 2019-03-25-2019-04-22, and got 1478 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sousah Tour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  -
Language  Portuguese  Portuguese  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sousah Tour has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sousah Tour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-25-2019-04-22  2019-03-21-2019-04-20  -
During  29 days  31 days
Like  1478  1165  -
Share  123  58  -
Comment  99  58  -

Advertising effectiveness is a direct manifestation of advertising. Sousah Tour ‘s Top 1 ad received 1478 likes, 123 shares, 99 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sousah Tour, helping Sousah Tour to grasp the ad data more clearly.