Top Ads on SoundBetter

SoundBetter Background Introduction:

The leading site for hiring pro sound engineers, singers, studios and session musicians.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SoundBetter has been advertising and marketing on Facebook for many years. And SoundBetter has placed 43 of ads on the Facebook platform in the last month. In the past few years,SoundBetter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SoundBetter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SoundBetter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SoundBetter.

BigSpy

1.SoundBetter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SoundBetter  SoundBetter  SoundBetter
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

SoundBetter Marketing Objectives Analysis: 

SoundBetter has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SoundBetter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SoundBetter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your track needs a voice  Your track needs a voice Your track needs a voice 
Ad Copy Text  Find the right voice for your track, from wherever you are. Find and hire top vocalists and songwrit...  You’ve got the track, now you need the topline. Find and hire top vocalists and songwriters on Sou...  You’ve got the track, now you need the topline. Find and hire top vocalists and songwriters on Sou...
Link Description  The industry’s best vocalists and songwriters are available for remote hire for your next project on SoundBetter.  The industry’s best vocalists and songwriters are available for hire for your next project on SoundBetter.  The industry’s best vocalists and songwriters are available for remote hire for your next project on SoundBetter.
Website Link  soundbetter.com  soundbetter.com  soundbetter.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 128  109  109
Like 120  535  69

SoundBetter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SoundBetter Top 1 ads got 120 likes. SoundBetter uses a sentence with the finishing touch title: “Your track needs a voice”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SoundBetter shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SoundBetter should continue to optimize the ad content.

3.SoundBetter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-23-2020-06-18  2020-04-21-2020-06-16  2020-04-23-2020-06-14
Landing Page Link  https://soundbetter.com/s/singer-female?utm_source=facebookinstagram&utm_medium=paidsocial&utm_campaign=2020q1_content_single_creator_soundbetterservices_awarenessvocalsfemale_paidsocial  https://soundbetter.com/s/singer-female?utm_source=facebookinstagram&utm_medium=paidsocial&utm_campaign=2020q1_content_single_creator_soundbetterservices_awarenessvocalsfemale_paidsocial   https://soundbetter.com/s/singer-female?utm_source=facebookinstagram&utm_medium=paidsocial&utm_campaign=2020q1_content_single_creator_soundbetterservices_awarenessvocalsfemale_paidsocial

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SoundBetter are successful.

SoundBetter Creative Analysis: 

SoundBetter placed a Video ad in 2020-04-23-2020-06-18, and got 120 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SoundBetter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania,Moldavia,Germany...  Greece,Moldavia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SoundBetter has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SoundBetter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-18  2020-04-21-2020-06-16  2020-04-23-2020-06-14
During  57 days  57 days 53 days 
Like  120  535  69
Share  15  63  4
Comment  13  86  6

Advertising effectiveness is a direct manifestation of advertising. SoundBetter ‘s Top 1 ad received 120 likes, 15 shares, 13 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SoundBetter, helping SoundBetter to grasp the ad data more clearly.