Top Ads on Sony Vietnam

Sony Vietnam Background Introduction:

Chào mừng bạn đến với Facebook chính thức của Sony Việt Nam. Hiếu kì là chìa khóa của sáng tạo. Những điều tuyệt vời nhất đến từ sức mạnh của trí tưởng tượng.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Vietnam has been advertising and marketing on Facebook for many years. And Sony Vietnam has placed 233 of ads on the Facebook platform in the last month. In the past few years,Sony Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Vietnam.

BigSpy

1.Sony Vietnam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Vietnam  Sony Vietnam  Sony Vietnam
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sony Vietnam Marketing Objectives Analysis: 

Sony Vietnam has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Vietnam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sony Vietnam  SĂN ƯU ĐÃI HÈ SIÊU HOT Đặt trước Sony BRAVIA 8K & OLED mới 
Ad Copy Text  -  CÓ SONY, HÈ THÊM KHÍ PHÁCH! Nghe tiếng ve gọi hè, ngại gì mà không gọi luôn các ...  -
Link Description  N/A  Nạp sale Sony, nạp chất chơi hè  Nhận ưu đãi đẳng cấp!
Website Link  bit.ly  bit.ly  bit.ly
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 1184  759  342
Like 296  986  145

Sony Vietnam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Vietnam Top 1 ads got 296 likes. Sony Vietnam uses a sentence with the finishing touch title: “Sony Vietnam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Vietnam shared 1184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Vietnam should continue to optimize the ad content.

3.Sony Vietnam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-07-2020-06-19  2020-06-16-2020-06-18
Landing Page Link  https://sonycenter.sony.com.vn/summer-promotion?cid=scp:scsummerpro:dsp:fb:vn:photocarousellink&utm_source=FB&utm_medium=CPC&utm_campaign=Sony_Mega-Promotion_Jun.Aug&utm_term=Post6_Carousel&utm_content=MC2020  https://www.sony.com.vn/microsite/Promotion/?cid=scp:mproclick:dsp:fb:vn:photopost&utm_source=FB&utm_medium=CPC&utm_campaign=Sony_Mega-Promotion_Jun.Aug&utm_term=Post2_SinglePhoto&utm_content=MC2020   https://www.sony.com.vn/electronics/tivi/z8h-series?cid=scp:z8hclick:dsp:fb:vn:photopost&utm_source=FB&utm_medium=CPC&utm_campaign=Sony_Bravia-NLU_Jun.Aug&utm_term=Post4_SinglePhoto&utm_content=MC2020&fbclid=IwAR3Y85cOO7dMml9rA_qO64bWVT0wpaahAH2iYvSdjNCccedmHeWt-J-bpOM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Vietnam are successful.

Sony Vietnam Creative Analysis: 

Sony Vietnam placed a Carousel ad in 2020-06-09-2020-06-19, and got 296 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Vietnam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  N/A
Language  Polish  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Vietnam has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Vietnam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-07-2020-06-19  2020-06-16-2020-06-18
During  11 days  13 days 3 days 
Like  296  986  145
Share  22  11  9
Comment  38  82  8

Advertising effectiveness is a direct manifestation of advertising. Sony Vietnam ‘s Top 1 ad received 296 likes, 22 shares, 38 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Vietnam, helping Sony Vietnam to grasp the ad data more clearly.