Top Ads on Sony Taiwan

Sony Taiwan Background Introduction:

歡迎來到 Sony Taiwan 官方粉絲專頁,成為粉絲!隨時掌握 Sony 第一手消息~ 若有任何問題請洽 Sony 客服中心 (02)4499111 https://tw.sony-asia.com/section/contactus

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Taiwan has been advertising and marketing on Facebook for many years. And Sony Taiwan has placed 52 of ads on the Facebook platform in the last month. In the past few years,Sony Taiwan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Taiwan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Taiwan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Taiwan.

BigSpy

1.Sony Taiwan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Taiwan  Sony Taiwan  Sony Taiwan
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sony Taiwan Marketing Objectives Analysis: 

Sony Taiwan has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Taiwan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Taiwan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sony Taiwan  HT-G700 SOUNDBAR 單件式環繞音響 │ 影評人 膝關節 推薦 Mobile01編輯專業實測 | Sony ZV-1 專為影片創作者打造最強機種來臨 
Ad Copy Text  -  -  【數位相機 ZV-1|Mobile01 編輯評測】 「側翻式翻轉螢幕、內建麥克風毛罩大...
Link Description  N/A  N/A  N/A
Website Link  bit.ly  bit.ly  www.mobile01.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 192  1518  532
Like 190  370  1979

Sony Taiwan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Taiwan Top 1 ads got 190 likes. Sony Taiwan uses a sentence with the finishing touch title: “Sony Taiwan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Taiwan shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Taiwan should continue to optimize the ad content.

3.Sony Taiwan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-11-2020-06-15  2020-06-03-2020-06-07
Landing Page Link  https://event.sony.com.tw/2020/06/Summer/register.asp?cid=scp:2020_Summer-Sony_FB_Post:dsp:fb:tw:link&utm_source=Facebook&utm_medium=Social&utm_campaign=2020_Summer&utm_content=Sony_FB_Post  https://www.hypesphere.com/news/17859?fbclid=IwAR1N442tVJAagwB5WkmKBHyB88tM9WlcEKnhAXHh5Ajg_kLI8EmdPc9ywRA   https://www.mobile01.com/topicdetail.php?f=545&t=6102734

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Taiwan are successful.

Sony Taiwan Creative Analysis: 

Sony Taiwan placed a Carousel ad in 2020-06-15-2020-06-18, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Taiwan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  Chinese (Traditional)  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Taiwan has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Taiwan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-11-2020-06-15  2020-06-03-2020-06-07
During  4 days  5 days 5 days 
Like  190  370  1979
Share  11  8  125
Comment  4  6  42

Advertising effectiveness is a direct manifestation of advertising. Sony Taiwan ‘s Top 1 ad received 190 likes, 11 shares, 4 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Taiwan, helping Sony Taiwan to grasp the ad data more clearly.