Top Ads on Sony PlayStation Sverige

Sony PlayStation Sverige Background Introduction:

Välkommen till Sony PlayStation Sveriges officiella Facebook-sida. Support: www.playstation.com/sv-se/get-help

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony PlayStation Sverige has been advertising and marketing on Facebook for many years. And Sony PlayStation Sverige has placed 61 of ads on the Facebook platform in the last month. In the past few years,Sony PlayStation Sverige has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony PlayStation Sverige on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony PlayStation Sverige. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony PlayStation Sverige.

BigSpy

1.Sony PlayStation Sverige Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony PlayStation Sverige  Sony PlayStation Sverige  Sony PlayStation Sverige
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sony PlayStation Sverige Marketing Objectives Analysis: 

Sony PlayStation Sverige has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony PlayStation Sverige best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony PlayStation Sverige Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Last of Us Part II | Beware of your scent | PS4  PlayStation Plus | Monthly titles June | PS4 The Last of Us Part II | Inside the World | PS4 
Ad Copy Text  Ibland räcker det inte att vara tyst och stilla, din lukt kan ändå kännas av hundar... Var på d...  De två PS Plus-titlarna för juni är ute nu på PlayStation. Call of Duty WWII: bit.ly/2YfIVX1 ...  Utvecklarna på Naughty Dog går på djupet om de nya platser, falanger och hot du kommer stöta på...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  bit.ly  www.facebook.com
CTA      
Text Word Count 133  445  126
Like 127  128  313

Sony PlayStation Sverige Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony PlayStation Sverige Top 1 ads got 127 likes. Sony PlayStation Sverige uses a sentence with the finishing touch title: “The Last of Us Part II | Beware of your scent | PS4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony PlayStation Sverige shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony PlayStation Sverige should continue to optimize the ad content.

3.Sony PlayStation Sverige Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-16  2020-06-09-2020-06-15  2020-06-03-2020-06-14
Landing Page Link  https://www.facebook.com/157617190934686/posts/3524047394291632/  https://store.playstation.com/en-us/product/UP0006-CUSA05770_00-EAABFII000000000   https://www.facebook.com/SonyPlayStationSverige/videos/532885507383949/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony PlayStation Sverige are successful.

Sony PlayStation Sverige Creative Analysis: 

Sony PlayStation Sverige placed a Video ad in 2020-06-12-2020-06-16, and got 127 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony PlayStation Sverige Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony PlayStation Sverige has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony PlayStation Sverige Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-16  2020-06-09-2020-06-15  2020-06-03-2020-06-14
During  5 days  7 days 12 days 
Like  127  128  313
Share  6  3  17
Comment  12  8  19

Advertising effectiveness is a direct manifestation of advertising. Sony PlayStation Sverige ‘s Top 1 ad received 127 likes, 6 shares, 12 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony PlayStation Sverige, helping Sony PlayStation Sverige to grasp the ad data more clearly.