Top Ads on Sony PlayStation Italia

Sony PlayStation Italia Background Introduction:

Benvenuto nella pagina ufficiale di PlayStation Italia. Per approfondimenti visita http://it.playstation.com e il nostro Blog ufficiale http://it.blog.eu.playstation.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony PlayStation Italia has been advertising and marketing on Facebook for many years. And Sony PlayStation Italia has placed 112 of ads on the Facebook platform in the last month. In the past few years,Sony PlayStation Italia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony PlayStation Italia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony PlayStation Italia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony PlayStation Italia.

BigSpy

1.Sony PlayStation Italia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony PlayStation Italia  Sony PlayStation Italia  Sony PlayStation Italia
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sony PlayStation Italia Marketing Objectives Analysis: 

Sony PlayStation Italia has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony PlayStation Italia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony PlayStation Italia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Preordina subito!  PlayStation®Plus The Last Of Us Parte II 
Ad Copy Text  Finalmente le avventure di Ellie stanno per tornare! Preordina subito la Digital Deluxe Edition su P...  Risparmia il 30% sull'abbonamento PlayStation Plus 12 mesi con i Days of Play! Gioca nel multiplayer...  Ellie non è più una ragazzina: ora sono gli altri ad aver paura di lei! Sta arrivando The Last Of ...
Link Description  The Last of Us parte II  N/A  Preordina subito!
Website Link  store.playstation.com  bs.serving-sys.com  bs.serving-sys.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 117  122  130
Like 752  384  1299

Sony PlayStation Italia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony PlayStation Italia Top 1 ads got 752 likes. Sony PlayStation Italia uses a sentence with the finishing touch title: “Preordina subito!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony PlayStation Italia shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony PlayStation Italia should continue to optimize the ad content.

3.Sony PlayStation Italia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-29-2020-06-17  2020-06-02-2020-06-15  2020-06-07-2020-06-15
Landing Page Link  https://store.playstation.com/it-it/product/EP9000-CUSA10249_00-TLOUDLXPREORDPSN?fbclid=IwAR0KU60whmePbUyfXQ0BN7Mn3d-3ntaySZKUH3S0j2RdZvi6Vft6l3uPu_0  https://store.playstation.com/en-us/resolve/IP9102-NPIA90006_01-PSPLU12M30DISDOP?emcid=so-pl-243836   https://store.playstation.com/it-it/product/EP9000-CUSA10249_00-TLOUDLXPREORDPSN?emcid=so-st-245457&utm_medium=Social&utm_campaign=TLOU_siee_socialpaid&utm_source=&utm_term=so-st-245457&utm_content=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony PlayStation Italia are successful.

Sony PlayStation Italia Creative Analysis: 

Sony PlayStation Italia placed a Image ad in 2020-05-29-2020-06-17, and got 752 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony PlayStation Italia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony PlayStation Italia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony PlayStation Italia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-17  2020-06-02-2020-06-15  2020-06-07-2020-06-15
During  20 days  14 days 9 days 
Like  752  384  1299
Share  86  13  271
Comment  68  24  107

Advertising effectiveness is a direct manifestation of advertising. Sony PlayStation Italia ‘s Top 1 ad received 752 likes, 86 shares, 68 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony PlayStation Italia, helping Sony PlayStation Italia to grasp the ad data more clearly.