Top Ads on Sony Music Sweden

Sony Music Sweden Background Introduction:

Här får du de senaste nyheterna om våra artister! Missa heller inte våra tävlingar som dyker upp med jämna mellanrum!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Music Sweden has been advertising and marketing on Facebook for many years. And Sony Music Sweden has placed 103 of ads on the Facebook platform in the last month. In the past few years,Sony Music Sweden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Music Sweden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Music Sweden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Music Sweden.

BigSpy

1.Sony Music Sweden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Music Sweden  Sony Music Sweden  Sony Music Sweden
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Sony Music Sweden Marketing Objectives Analysis: 

Sony Music Sweden has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Music Sweden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Music Sweden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Lyssna på FREDAG  Lyssna på Historia Lyssna på Tyla Yaweh & Post Malone 
Ad Copy Text  Ladda upp inför student och midsommar med Staysman & Lazz! #FREDAG  Nu finns ”Historia” med Lokal och Jakob Karlberg. Lyssna här!  LIVING LIFE LIKE A ROCKSTAR ???? TYLA YAWEH & POST MALONE WITH "TOMMY LEE" IS OUT EVERYWHERE!
Link Description  Staysman & Lazz ft. Ringnes-Ronny - FREDAG  Lokal & Jakob Karlberg - Historia  N/A
Website Link  lnk.to  sonymusic.lnk.to  lnk.to
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 68  67  94
Like 55  76  15

Sony Music Sweden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Music Sweden Top 1 ads got 55 likes. Sony Music Sweden uses a sentence with the finishing touch title: “Lyssna på FREDAG”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Music Sweden shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Music Sweden should continue to optimize the ad content.

3.Sony Music Sweden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-19  2020-06-14-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://lnk.to/StaysmanLazz---FREDAG  https://sonymusic.lnk.to/historia   https://lnk.to/TylaPost

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Music Sweden are successful.

Sony Music Sweden Creative Analysis: 

Sony Music Sweden placed a Video ad in 2020-06-14-2020-06-19, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Music Sweden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Sweden
Language  English  Indonesian  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Music Sweden has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Music Sweden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-06-14-2020-06-18  2020-06-15-2020-06-18
During  6 days  5 days 4 days 
Like  55  76  15
Share  3  2  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Sony Music Sweden ‘s Top 1 ad received 55 likes, 3 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Music Sweden, helping Sony Music Sweden to grasp the ad data more clearly.