Top Ads on Sony Music Brasil

Sony Music Brasil Background Introduction:

Fique por dentro de novidades dos seus artistas Sony Music favoritos! O melhor da música em um só lugar!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Music Brasil has been advertising and marketing on Facebook for many years. And Sony Music Brasil has placed 177 of ads on the Facebook platform in the last month. In the past few years,Sony Music Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Music Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Music Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Music Brasil.

BigSpy

1.Sony Music Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Music Brasil  Sony Music Brasil  Sony Music Brasil
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Sony Music Brasil Marketing Objectives Analysis: 

Sony Music Brasil has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Music Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Music Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bas Days  N/A N/A 
Ad Copy Text  As maiores sofrências reunidas para os bad days da sua quarentena!  no setting  no setting
Link Description  OUÇA AGORA!  N/A  N/A
Website Link  FiltrBR.lnk.to  smb.lnk.to  FiltrBR.lnk.to
CTA  LISTEN_NOW  LEARN_MORE  LISTEN_NOW
Text Word Count 67  0  0
Like 288  0  0

Sony Music Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Music Brasil Top 1 ads got 288 likes. Sony Music Brasil uses a sentence with the finishing touch title: “Bas Days”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Music Brasil shared 67 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Music Brasil should continue to optimize the ad content.

3.Sony Music Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Others
Ad Time   2020-06-03-2020-06-14  2020-06-12-2020-06-14  2020-04-27-2020-06-14
Landing Page Link  https://filtrbr.lnk.to/BadDays?spotify=https://open.spotify.com/playlist/126BEOwvZ2ot84C3Ac9HMJ&deezer=https://www.deezer.com/br/playlist/1132908811&apple+music=https://music.apple.com/br/playlist/pl.c297ce84074245f09cb1a459804197b7?app%3Dmusic%26at%3D1010lMtw%26lId%3D1263687%26cId%3Dnone%26src%3DLinkfire%26sr%3D3%26ct%3DLFV_96c4e836f9f3d9ead09e24f32f15169d%26itscg%3D30440%26itsct%3Dcatchall_p3  https://smb.lnk.to/AnalagaLoveDay   https://filtrbr.lnk.to/BadDays

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Music Brasil are successful.

Sony Music Brasil Creative Analysis: 

Sony Music Brasil placed a Video ad in 2020-06-03-2020-06-14, and got 288 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Music Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Hungarian  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Music Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Music Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-14  2020-06-12-2020-06-14  2020-04-27-2020-06-14
During  12 days  3 days 49 days 
Like  288  0  0
Share  41  0  0
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. Sony Music Brasil ‘s Top 1 ad received 288 likes, 41 shares, 7 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Music Brasil, helping Sony Music Brasil to grasp the ad data more clearly.