Top Ads on Sony Music Argentina

Sony Music Argentina Background Introduction:

#NuestraMúsica

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Music Argentina has been advertising and marketing on Facebook for many years. And Sony Music Argentina has placed 87 of ads on the Facebook platform in the last month. In the past few years,Sony Music Argentina has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Music Argentina on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Music Argentina. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Music Argentina.

BigSpy

1.Sony Music Argentina Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Music Argentina  Sony Music Argentina  Sony Music Argentina
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sony Music Argentina Marketing Objectives Analysis: 

Sony Music Argentina has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Music Argentina best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Music Argentina Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sony Music Argentina  Sony Music Argentina Sony Music Argentina 
Ad Copy Text   @Ozuna nos endulza la noche con su nuevo sencillo: #Caramelo Dale play!   Dale ▶️ a este #temazo de Prince Royce  Verificado @Ozuna nos endulza la noche con su nuevo sencillo: #Caramelo Dale play!
Link Description  N/A  N/A  N/A
Website Link  open.spotify.com  open.spotify.com  open.spotify.com
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 74  52  85
Like 7214  1294  19

Sony Music Argentina Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Music Argentina Top 1 ads got 7214 likes. Sony Music Argentina uses a sentence with the finishing touch title: “Sony Music Argentina”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Music Argentina shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Music Argentina should continue to optimize the ad content.

3.Sony Music Argentina Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-17  2020-06-03-2020-06-17  2020-06-12-2020-06-12
Landing Page Link  https://open.spotify.com/playlist/37i9dQZF1DXc8Pz8HXXYhT?si=hSEtmDwwTommiJv9VOHysw  https://open.spotify.com/playlist/37i9dQZF1DWZXvwI4VbD1f   https://open.spotify.com/playlist/37i9dQZF1DXc8Pz8HXXYhT?si=hSEtmDwwTommiJv9VOHysw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Music Argentina are successful.

Sony Music Argentina Creative Analysis: 

Sony Music Argentina placed a Video ad in 2020-06-12-2020-06-17, and got 7214 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Music Argentina Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Music Argentina has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Music Argentina Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-17  2020-06-03-2020-06-17  2020-06-12-2020-06-12
During  6 days  15 days 1 days 
Like  7214  1294  19
Share  2029  215  1
Comment  200  21  0

Advertising effectiveness is a direct manifestation of advertising. Sony Music Argentina ‘s Top 1 ad received 7214 likes, 2029 shares, 200 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Music Argentina, helping Sony Music Argentina to grasp the ad data more clearly.