Top Ads on Sony Africa

Sony Africa Background Introduction:

Welcome to the official Sony page for Africa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sony Africa has been advertising and marketing on Facebook for many years. And Sony Africa has placed 58 of ads on the Facebook platform in the last month. In the past few years,Sony Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sony Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sony Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sony Africa.


1.Sony Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sony Africa  Sony Africa  Sony Africa
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Sony Africa Marketing Objectives Analysis: 

Sony Africa has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sony Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sony Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Webinar on Imaging Edge Software  Free Webinar - Commercial Videography from Brief to Delivery Sony Africa 
Ad Copy Text  Sony Alpha Ambassador Remon Elmarkiz's free webinar for Photography lovers. Edge Imaging Software is...  If you want to know how to tell an effective, compelling story through video this free workshop, by ...  Ever wondered how to create amazing wildlife images at night? Join pro wildlife photographer and Son...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 344  155  593
Like 602  83  41

Sony Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sony Africa Top 1 ads got 602 likes. Sony Africa uses a sentence with the finishing touch title: “Free Webinar on Imaging Edge Software”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sony Africa shared 344 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sony Africa should continue to optimize the ad content.

3.Sony Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-10-2020-06-18  2020-06-12-2020-06-13  2020-06-03-2020-06-04
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sony Africa are successful.

Sony Africa Creative Analysis: 

Sony Africa placed a Video ad in 2020-06-10-2020-06-18, and got 602 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sony Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Egypt  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sony Africa has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sony Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-12-2020-06-13  2020-06-03-2020-06-04
During  9 days  2 days 2 days 
Like  602  83  41
Share  10  2  2
Comment  4  1  1

Advertising effectiveness is a direct manifestation of advertising. Sony Africa ‘s Top 1 ad received 602 likes, 10 shares, 4 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sony Africa, helping Sony Africa to grasp the ad data more clearly.