Top Ads on Sonoma County Animal Services

Sonoma County Animal Services Background Introduction:

We envision a Sonoma County in which there is a balance between the population of pet animals and responsible, loving homes available to care for them.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sonoma County Animal Services has been advertising and marketing on Facebook for many years. And Sonoma County Animal Services has placed 9 of ads on the Facebook platform in the last month. In the past few years,Sonoma County Animal Services has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sonoma County Animal Services on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sonoma County Animal Services. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sonoma County Animal Services.

BigSpy

1.Sonoma County Animal Services Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sonoma County Animal Services  Sonoma County Animal Services  Sonoma County Animal Services
Page Categories  Animal Shelter  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sonoma County Animal Services Marketing Objectives Analysis: 

Sonoma County Animal Services has been operating in Animal Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sonoma County Animal Services best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sonoma County Animal Services Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Adopt Roco!  Sonoma County Animal Services Adopt Cooper! 
Ad Copy Text  Roco loves agility work! Our amazing volunteers worked the course with him one day and much to her s...  Oh that smile - Sofia is such a doll! We took her for a short walk in the cool morning air and watch...  Cooper is wonderfully affectionate and handsomely tall. His golden amber eyes gently soften as they ...
Link Description  N/A  Oh that smile - Sofia is such a doll! We took her for a short walk in the cool morning air and watched her prance about while continuing to look back and up at us with those chocolate brown, angelic eyes. She seriously makes us smile with so much joy. We sat in the shade and shared some cuddle time with her and boy is she affectionate and loving. Sofia likes other dogs and especially enjoys playtime - she has a bouncy, energetic play style. We feel a home with children ages 13 and older might be best for her. For more information about Sofia, and to see if she's still available for adoption, please visit: http://petharbor.com/pet.asp?uaid=SONO.A385927  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 821  659  727
Like 20  48  21

Sonoma County Animal Services Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sonoma County Animal Services Top 1 ads got 20 likes. Sonoma County Animal Services uses a sentence with the finishing touch title: “Adopt Roco!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sonoma County Animal Services shared 821 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sonoma County Animal Services should continue to optimize the ad content.

3.Sonoma County Animal Services Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-04-24-2019-04-26  2019-04-24-2019-04-26  2019-04-25-2019-04-26
Landing Page Link  https://www.facebook.com/336811359763816/posts/2014547631990172/  https://www.facebook.com/SonomaCountyAnimalServices/photos/a.337165946395024/2014784575299811/?type=3   https://www.facebook.com/SonomaCountyAnimalServices/videos/354697061836112/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sonoma County Animal Services are successful.

Sonoma County Animal Services Creative Analysis: 

Sonoma County Animal Services placed a Video ad in 2019-04-24-2019-04-26, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sonoma County Animal Services Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sonoma County Animal Services has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sonoma County Animal Services Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-24-2019-04-26  2019-04-24-2019-04-26  2019-04-25-2019-04-26
During  3 days  3 days 2 days 
Like  20  48  21
Share  11  21  17
Comment  5  6  7

Advertising effectiveness is a direct manifestation of advertising. Sonoma County Animal Services ‘s Top 1 ad received 20 likes, 11 shares, 5 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sonoma County Animal Services, helping Sonoma County Animal Services to grasp the ad data more clearly.