Top Ads on Sonny's BBQ
Sonny's BBQ Background Introduction:
Southern BBQ at its finest. Slow-smoking favorites like pulled pork, ribs, brisket since 1968.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Sonny's BBQ has been advertising and marketing on Facebook for many years. And Sonny's BBQ has placed 49 of ads on the Facebook platform in the last month. In the past few years,Sonny's BBQ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Sonny's BBQ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sonny's BBQ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sonny's BBQ.
1.Sonny's BBQ Top 3 Ads Basic Understanding
|Name||Sonny's BBQ||Sonny's BBQ||Sonny's BBQ|
|Page Categories||Barbecue Restaurant||Barbecue Restaurant||Barbecue Restaurant|
Sonny's BBQ Marketing Objectives Analysis:
Sonny's BBQ has been operating in Barbecue Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sonny's BBQ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Sonny's BBQ Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Smoked Slow. Served Fast.||Sonny's BBQ||Family night. Made easy.|
|Ad Copy Text||From our smoker to your dinner table, settle in and dig in with Sonny's To Go.||Treat the family to a BBQ feast at home with Chicken, Pork, pint-sized Sidekicks & bread.||You've got enough on your plate. Grab a Family Meal Deal to go.|
|Link Description||BRING HOME THE BBQ||N/A||LIMITED TIME ONLY|
|Text Word Count||78||89||64|
Sonny's BBQ Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Sonny's BBQ Top 1 ads got 19 likes. Sonny's BBQ uses a sentence with the finishing touch title: “Smoked Slow. Served Fast.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Sonny's BBQ shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sonny's BBQ should continue to optimize the ad content.
3.Sonny's BBQ Top 3 Ads Creative Selection
|Landing Page Link||https://www.sonnysbbq.com/locations/?utm_source=facebook&utm_medium=social&utm_campaign=20-18835_SF7_Promo_2_OLO_3.19.20-4.26.20&utm_content=Video%20-%20Wherever%2010s&utm_term=BBQ%20Interests&fbclid=IwAR0WlQJAbMPpGj8FVzAR2Xx1QsnCr7fiWQrnEcVJzjjF985Ugq60cZ1-NE4||https://order.sonnysbbq.com/home/||https://order.sonnysbbq.com/home/?utm_source=facebook&utm_medium=social&utm_campaign=19-18048_SF6_Promo_2_OLO_3.18.20-4.26.20&utm_content=Image+-+Meal+Deal&utm_term=BBQ+Interests&fbclid=IwAR0bgfoEUqJzD2MV1yGJEn3mZYaVDEAMigAdBt4oaN4w8vhR85izf2z4tRk|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sonny's BBQ are successful.
Sonny's BBQ Creative Analysis:
Sonny's BBQ placed a Video ad in 2020-03-31-2020-05-20, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Sonny's BBQ Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Sonny's BBQ has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Sonny's BBQ Top 3 Ads Performance Display
|During||51 days||1 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. Sonny's BBQ ‘s Top 1 ad received 19 likes, 1 shares, 0 comments in just 51 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sonny's BBQ, helping Sonny's BBQ to grasp the ad data more clearly.