Top Ads on Sonic Drive-In

Sonic Drive-In Background Introduction:

The official Facebook profile for SONIC Drive-In. Known best for our real ice cream, burgers, hot dogs, chicken and drinks. 3500 locations & growing!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sonic Drive-In has been advertising and marketing on Facebook for many years. And Sonic Drive-In has placed 172 of ads on the Facebook platform in the last month. In the past few years,Sonic Drive-In has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sonic Drive-In on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sonic Drive-In. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sonic Drive-In.


1.Sonic Drive-In Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sonic Drive-In  Sonic Drive-In  Sonic Drive-In
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sonic Drive-In Marketing Objectives Analysis: 

Sonic Drive-In has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sonic Drive-In best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sonic Drive-In Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sonic Drive-In  Sonic Drive-In Sonic Drive-In 
Ad Copy Text  The Shake before you bake! ????Our Cake Batter Shakes are here and ready to take your dessert cravin...  Our NEW Chicken Slingers come in TWO flavors. Go with the Classic or add a little spice to your day ...  Introducing the ???? Chicken Slingers‼️ A flavor packed sandwich for only $2.49, try the Classic...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 199  447  408
Like 36  44  0

Sonic Drive-In Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sonic Drive-In Top 1 ads got 36 likes. Sonic Drive-In uses a sentence with the finishing touch title: “Sonic Drive-In”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sonic Drive-In shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sonic Drive-In should continue to optimize the ad content.

3.Sonic Drive-In Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-11-2020-06-15  2020-06-08-2020-06-15  2020-06-08-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sonic Drive-In are successful.

Sonic Drive-In Creative Analysis: 

Sonic Drive-In placed a Video ad in 2020-06-11-2020-06-15, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sonic Drive-In Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sonic Drive-In has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sonic Drive-In Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2020-06-08-2020-06-15  2020-06-08-2020-06-14
During  5 days  8 days 7 days 
Like  36  44  0
Share  5  1  0
Comment  2  5  0

Advertising effectiveness is a direct manifestation of advertising. Sonic Drive-In ‘s Top 1 ad received 36 likes, 5 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sonic Drive-In, helping Sonic Drive-In to grasp the ad data more clearly.