Top Ads on Soneva

Soneva Background Introduction:

A collection of ultra luxury resorts in Thailand and The Maldives where a barefoot philosophy and sustainable living are part of the natural order.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Soneva has been advertising and marketing on Facebook for many years. And Soneva has placed 41 of ads on the Facebook platform in the last month. In the past few years,Soneva has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Soneva on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Soneva. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Soneva.

BigSpy

1.Soneva Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Soneva  Soneva  Soneva
Page Categories  Beach Resort  Beach Resort  Beach Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Soneva Marketing Objectives Analysis: 

Soneva has been operating in Beach Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Soneva best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Soneva Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Soneva  Soneva Soneva 
Ad Copy Text  Book now, stay later. Save with reduced Early Bird and Family package rates. Enjoy complimentary chi...  One Island, One Resort. Dream today, travel tomorrow with Soneva. Enjoy flexible booking and exclusi...  Book now, stay later. Save with reduced Early Bird and Family package rates. Enjoy complimentary chi...
Link Description  N/A  N/A  N/A
Website Link  www.soneva.com  soneva.com  soneva.com
CTA      
Text Word Count 203  216  190
Like 0  2  2

Soneva Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Soneva Top 1 ads got 0 likes. Soneva uses a sentence with the finishing touch title: “Soneva”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Soneva shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Soneva should continue to optimize the ad content.

3.Soneva Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-07-2020-06-14  2020-05-25-2020-06-12  2020-06-01-2020-06-04
Landing Page Link  https://soneva.com/soneva-fushi/?utm_source=All+Resorts_Site+Visitors&utm_medium=Site+Visitors+-+All+Resorts+-+CRSL+-+New&utm_campaign=New+Offers_RMKT_EN+-+BE+Visit+-+GCC+and+Asia&fbclid=IwAR1NkrHx-OrbefLJEjjv2mHtl667FmIjx7jsFOODR-Makrg4nJZAeQtznnE  https://soneva.com/offer/soneva-jani-golden-castaway-offer   https://soneva.com/offer/soneva-kiri-golden-castaway-offer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Soneva are successful.

Soneva Creative Analysis: 

Soneva placed a Carousel ad in 2020-06-07-2020-06-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Soneva Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bahrian  N/A  N/A
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Soneva has the best conversion in Bahrian, and can advertise more in Bahrian in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Soneva Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-14  2020-05-25-2020-06-12  2020-06-01-2020-06-04
During  8 days  19 days 4 days 
Like  0  2  2
Share  0  1  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Soneva ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Soneva, helping Soneva to grasp the ad data more clearly.