Top Ads on Sommer Swim

Sommer Swim Background Introduction:

WORLDWIDE SHIPPING info@sommerswim.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sommer Swim has been advertising and marketing on Facebook for many years. And Sommer Swim has placed 80 of ads on the Facebook platform in the last month. In the past few years,Sommer Swim has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sommer Swim on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sommer Swim. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sommer Swim.

BigSpy

1.Sommer Swim Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sommer Swim  Sommer Swim  Sommer Swim
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Sommer Swim Marketing Objectives Analysis: 

Sommer Swim has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sommer Swim best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sommer Swim Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  THE CRUISE COLLECTION  N/A N/A 
Ad Copy Text  Celebrate the arrival of summer with an ode to sun-soaked poolside days & 70’s vacation dressing. ...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  sommerswim.eu  www.sommerswim.com  www.sommerswim.eu
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 132  0  0
Like 21  0  0

Sommer Swim Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sommer Swim Top 1 ads got 21 likes. Sommer Swim uses a sentence with the finishing touch title: “THE CRUISE COLLECTION”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sommer Swim shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sommer Swim should continue to optimize the ad content.

3.Sommer Swim Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-10-2020-06-17  2020-05-28-2020-06-10  2020-05-28-2020-06-10
Landing Page Link  https://www.sommerswim.eu/  https://www.sommerswim.com/collections/clothing-and-accessories?utm_source=Facebook+&utm_medium=Ad&utm_campaign=New+Cruise+Collection   https://www.sommerswim.eu/collections/clothing-and-accessories?utm_source=Facebook+&utm_medium=Ad&utm_campaign=New+Cruise+Collection

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sommer Swim are successful.

Sommer Swim Creative Analysis: 

Sommer Swim placed a Carousel ad in 2020-06-10-2020-06-17, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sommer Swim Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  N/A  N/A
Language  Vietnamese  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sommer Swim has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sommer Swim Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2020-05-28-2020-06-10  2020-05-28-2020-06-10
During  8 days  14 days 14 days 
Like  21  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Sommer Swim ‘s Top 1 ad received 21 likes, 0 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sommer Swim, helping Sommer Swim to grasp the ad data more clearly.