Top Ads on Solo Stove

Solo Stove Background Introduction:

The Solo Stove is the ultimate backpacking stove - a lightweight, compact, efficient eco-friendly backpacking stove that will last you a lifetime.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Solo Stove has been advertising and marketing on Facebook for many years. And Solo Stove has placed 222 of ads on the Facebook platform in the last month. In the past few years,Solo Stove has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Solo Stove on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Solo Stove. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Solo Stove.

BigSpy

1.Solo Stove Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Solo Stove  Solo Stove  Solo Stove
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  bigcommerce  bigcommerce  bigcommerce

Solo Stove Marketing Objectives Analysis: 

Solo Stove has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Solo Stove best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Solo Stove Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Solo Stove  Solo Stove "A work of art!" 
Ad Copy Text  Don't Miss These Summer Savings!  Don't Miss The Shield Sale!  no setting
Link Description  N/A  N/A  Get ready to experience the best fire pit you've ever seen! Big flames, no smoke. Bonfire is the best Fire Pit, period. Learn more!
Website Link  www.solostove.com  www.solostove.com  bonfire.solostove.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 32  27  0
Like 0  10  0

Solo Stove Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Solo Stove Top 1 ads got 0 likes. Solo Stove uses a sentence with the finishing touch title: “Solo Stove”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Solo Stove shared 32 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Solo Stove should continue to optimize the ad content.

3.Solo Stove Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-31-2020-06-18  2020-01-29-2020-06-18  2020-05-29-2020-06-17
Landing Page Link  https://www.solostove.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=Retargeting+-+Catalog+Sales&utm_content=Fire+Pits+%26+Bundles+-+Catalog+sales&fbclid=IwAR1tIxS3ILlfBBStjAeVUU0g9FejRXzTvno_ycp0xKYU_g9FZKKkPeZJ47k  https://www.solostove.com/bonfire-shield/?fbshop=1&fbclid=IwAR2OaQLDpANSDqOLPHxL3Z3I6tm9g9iarl8lWNfouwQFRLeObca4H-sL_0U   https://bonfire.solostove.com/offer/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Solo Stove are successful.

Solo Stove Creative Analysis: 

Solo Stove placed a Carousel ad in 2020-05-31-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Solo Stove Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Slovenian  Slovenian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Solo Stove has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Solo Stove Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-01-29-2020-06-18  2020-05-29-2020-06-17
During  19 days  126 days 14 days 
Like  0  10  0
Share  1  1  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. Solo Stove ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Solo Stove, helping Solo Stove to grasp the ad data more clearly.