Top Ads on Software Advice

Software Advice Background Introduction:

Software Advice is the leading online service for businesses navigating the software selection process. Advisors provide free, personalized software recommendations, helping companies of all sizes find products that meet their business needs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Software Advice has been advertising and marketing on Facebook for many years. And Software Advice has placed 83 of ads on the Facebook platform in the last month. In the past few years,Software Advice has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Software Advice on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Software Advice. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Software Advice.

BigSpy

1.Software Advice Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Software Advice  Software Advice  Software Advice
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Software Advice Marketing Objectives Analysis: 

Software Advice has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Software Advice best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Software Advice Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Software Advice  Software Advice Software Advice 
Ad Copy Text  Download the 2020 LMS Software Pricing Guide for a comprehensive list of steps and considerations be...  Download the 2020 CRM Software Pricing Guide for a comprehensive list of steps and considerations be...  Download the 2020 HR Pricing Guide for a comprehensive list of steps and considerations before purch...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 153  129  118
Like 66  13  40

Software Advice Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Software Advice Top 1 ads got 66 likes. Software Advice uses a sentence with the finishing touch title: “Software Advice”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Software Advice shared 153 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Software Advice should continue to optimize the ad content.

3.Software Advice Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-11-2020-06-20  2020-04-29-2020-06-20  2020-03-27-2020-06-18
Landing Page Link  https://www.facebook.com/SoftwareAdvice/?_sref_=10156694723082172&refid=7&_ft_=adid.6185431822750:qid.6840589238614824543:mf_story_key.-5285585217611864427:is_sponsored.1:ei.AI@AQK7PrPvJaB76PpqhLwt1M8Z7adDkYyEiQCMOD4zCrMhW5ZoJk75l-Su666bgj8VHGWhf2UbpqiezCgWksro5bC3:top_level_post_id.10156694723087172:content_owner_id_new.306843187171:page_id.306843187171:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592698794:filter.h_nor:tds_flgs.3:actrs.306843187171:page_insights.%7B%22306843187171%22:%7B%22page_id%22:306843187171,%22page_id_type%22:%22page%22,%22actor_id%22:306843187171,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584724064,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156694723087172%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:306843187171,%22page_id%22:306843187171,%22post_id%22:10156694723087172,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/SoftwareAdvice/?_sref_=10156711089307172&refid=28&_ft_=adid.6186316679550:qid.6840560196586698785:mf_story_key.-4274126138108615901:is_sponsored.1:ei.AI@AQJR2jmLjBpVHrjLXVktayphyOnBioaOVoTn1ftSkptHEx9Jyr3cDLhLxsLdSkDBb8g7-Y7ej2pM5qjMhcQLJw52:top_level_post_id.10156711089317172:content_owner_id_new.306843187171:page_id.306843187171:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592691411:filter.h_nor:tds_flgs.3:actrs.306843187171:page_insights.%7B%22306843187171%22:%7B%22page_id%22:306843187171,%22page_id_type%22:%22page%22,%22actor_id%22:306843187171,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585149362,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156711089317172%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:306843187171,%22page_id%22:306843187171,%22post_id%22:10156711089317172,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/SoftwareAdvice/?_sref_=10156682994432172&refid=7&_ft_=adid.6184712735750:qid.6839889408000095487:mf_story_key.-8113881748801478710:is_sponsored.1:ei.AI@AQKilq5mvXqmDGp4LRymJoBDIWMSqPYmMsdSW1esyqsRmF4HAdyuNlFjgKzlwBDfcpBkSzOm8Bmd05RwrNe1G25a:top_level_post_id.10156682994437172:content_owner_id_new.306843187171:page_id.306843187171:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592535853:filter.h_nor:tds_flgs.3:actrs.306843187171:page_insights.%7B%22306843187171%22:%7B%22page_id%22:306843187171,%22page_id_type%22:%22page%22,%22actor_id%22:306843187171,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584401843,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156682994437172%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:306843187171,%22page_id%22:306843187171,%22post_id%22:10156682994437172,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Software Advice are successful.

Software Advice Creative Analysis: 

Software Advice placed a Image ad in 2020-04-11-2020-06-20, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Software Advice Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Software Advice has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Software Advice Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-11-2020-06-20  2020-04-29-2020-06-20  2020-03-27-2020-06-18
During  71 days  53 days 84 days 
Like  66  13  40
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Software Advice ‘s Top 1 ad received 66 likes, 0 shares, 0 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Software Advice, helping Software Advice to grasp the ad data more clearly.