Top Ads on SoftServe

SoftServe Background Introduction:

A Digital Services Company for Digital Transformation - SoftServe - transforms modern organizations with the power of Big Data, IoT, DevOps, and security.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

SoftServe has been advertising and marketing on Facebook for many years. And SoftServe has placed 144 of ads on the Facebook platform in the last month. In the past few years,SoftServe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for SoftServe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for SoftServe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from SoftServe.

BigSpy

1.SoftServe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  SoftServe  SoftServe  SoftServe
Page Categories  Software Company  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

SoftServe Marketing Objectives Analysis: 

SoftServe has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. SoftServe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.SoftServe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Road to Better Margins with Intelligent Mobility  The Softest Hoodie Ever! The Softest Hoodie Ever! 
Ad Copy Text  Our latest whitepaper for transportation and logistics companies explores several examples of real-w...  no setting  no setting
Link Description  Advanced technology solutions for transportation and logistics enable long-term growth  Made In The USA | Free Shipping  Made In The USA | Free Shipping
Website Link  info.softserveinc.com  softserveclothing.com  softserveclothing.com
CTA  DOWNLOAD  SHOP_NOW  SHOP_NOW
Text Word Count 250  0  0
Like 8  0  0

SoftServe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. SoftServe Top 1 ads got 8 likes. SoftServe uses a sentence with the finishing touch title: “The Road to Better Margins with Intelligent Mobility”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. SoftServe shared 250 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. SoftServe should continue to optimize the ad content.

3.SoftServe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-12-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://info.softserveinc.com/the-road-to-better-margins-with-intelligent-mobility?utm_source=facebook&utm_medium=paidsocial&utm_campaign=transportation1_jun2020_us_facebook&hsa_acc=219505532&hsa_cam=6181502912049&hsa_grp=6181502912849&hsa_ad=6181502915449&hsa_src=fb&hsa_net=facebook&hsa_ver=3&fbclid=IwAR1VjqGNU69nGS3OU2QlAja9vAOa1wEFZ8O79TtLaEx4JP--5jO5z9itD-Y  https://softserveclothing.com/pages/cloudcotton   https://softserveclothing.com/pages/cloudcotton

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by SoftServe are successful.

SoftServe Creative Analysis: 

SoftServe placed a Image ad in 2020-06-17-2020-06-20, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.SoftServe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

SoftServe has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.SoftServe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-12-2020-06-18  2020-06-17-2020-06-18
During  4 days  7 days 2 days 
Like  8  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. SoftServe ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for SoftServe, helping SoftServe to grasp the ad data more clearly.