Top Ads on Society for Human Resource Management (SHRM)

Society for Human Resource Management (SHRM) Background Introduction:

SHRM is the world's largest HR membership organization devoted to human resource management.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Society for Human Resource Management (SHRM) has been advertising and marketing on Facebook for many years. And Society for Human Resource Management (SHRM) has placed 132 of ads on the Facebook platform in the last month. In the past few years,Society for Human Resource Management (SHRM) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Society for Human Resource Management (SHRM) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Society for Human Resource Management (SHRM). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Society for Human Resource Management (SHRM).

BigSpy

1.Society for Human Resource Management (SHRM) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Society for Human Resource Management (SHRM)  Society for Human Resource Management (SHRM)  Society for Human Resource Management (SHRM)
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Society for Human Resource Management (SHRM) Marketing Objectives Analysis: 

Society for Human Resource Management (SHRM) has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Society for Human Resource Management (SHRM) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Society for Human Resource Management (SHRM) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Become a SHRM Member  Become a SHRM Member Become a SHRM Member 
Ad Copy Text  Wondering what's next? Join SHRM and gain access to timely updates and resources on state and local ...  “People want purpose in their work and HR has the important responsibility of empowering people an...  We are making an impact worldwide. Join us and help transform work, with exclusive access to thousan...
Link Description  N/A  N/A  N/A
Website Link  5061.xg4ken.com  5061.xg4ken.com  5061.xg4ken.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 164  296  140
Like 38  179  18

Society for Human Resource Management (SHRM) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Society for Human Resource Management (SHRM) Top 1 ads got 38 likes. Society for Human Resource Management (SHRM) uses a sentence with the finishing touch title: “Become a SHRM Member”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Society for Human Resource Management (SHRM) shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Society for Human Resource Management (SHRM) should continue to optimize the ad content.

3.Society for Human Resource Management (SHRM) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-05-2020-06-20  2020-06-05-2020-06-14  2020-06-05-2020-06-14
Landing Page Link  https://www.shrm.org/about-shrm/Pages/Membership.aspx?utm_campaign=mem_acquisition~evergreen~transactional&utm_source=FB&utm_medium=ads-dcm&utm_content=23844929015890715&utm_id=fb_s2-23844929015890715&fbclid=IwAR2iKIJBCO0zNLkLhKN4EFbm27nKKoZOcIo5Mp3nSwQWwdb2wraXQM2ukUk  https://www.shrm.org/about-shrm/Pages/Membership.aspx?utm_campaign=mem_acquisition~evergreen~transactional&utm_source=FB&utm_medium=ads-dcm&utm_content=23844929014980715&utm_id=fb_s2-23844929014980715&fbclid=IwAR3EbCBQZLPYJh12xh987BK9Lt8lLNgJWak5_AjY86SjjkrLa7iNajH9EGY   https://www.shrm.org/about-shrm/Pages/Membership.aspx?utm_campaign=mem_acquisition~evergreen~transactional&utm_source=FB&utm_medium=ads-dcm&utm_content=%7B%7Bad.id%7D%7D&utm_id=fb_s2-%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Society for Human Resource Management (SHRM) are successful.

Society for Human Resource Management (SHRM) Creative Analysis: 

Society for Human Resource Management (SHRM) placed a Image ad in 2020-06-05-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Society for Human Resource Management (SHRM) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Society for Human Resource Management (SHRM) has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Society for Human Resource Management (SHRM) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-20  2020-06-05-2020-06-14  2020-06-05-2020-06-14
During  16 days  10 days 10 days 
Like  38  179  18
Share  0  6  0
Comment  0  6  1

Advertising effectiveness is a direct manifestation of advertising. Society for Human Resource Management (SHRM) ‘s Top 1 ad received 38 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Society for Human Resource Management (SHRM), helping Society for Human Resource Management (SHRM) to grasp the ad data more clearly.