Top Ads on Social Deal

Social Deal Background Introduction:

Elke dag vind je een unieke deal van een leuk bedrijf in jouw stad met meer dan 50% korting!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Social Deal has been advertising and marketing on Facebook for many years. And Social Deal has placed 400 of ads on the Facebook platform in the last month. In the past few years,Social Deal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Social Deal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Social Deal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Social Deal.

BigSpy

1.Social Deal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Social Deal  Social Deal  Social Deal
Page Categories  Fitness Boot Camp  Local & Travel Website  Local & Travel Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Social Deal Marketing Objectives Analysis: 

Social Deal has been operating in Fitness Boot Camp for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Social Deal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Social Deal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vencera  N/A N/A 
Ad Copy Text  SOCIAL DEAL ACTIE! NU 70% KORTING OP BOOTCAMPS EN CROSSTRAININGEN Wil jij lekker actief sporten in...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.socialdeal.nl  itunes.apple.com  itunes.apple.com
CTA  GET_OFFER  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 1838  0  0
Like 8  0  0

Social Deal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Social Deal Top 1 ads got 8 likes. Social Deal uses a sentence with the finishing touch title: “Vencera”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Social Deal shared 1838 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Social Deal should continue to optimize the ad content.

3.Social Deal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-14-2020-05-25  2019-12-04-2020-04-28  2019-12-04-2020-04-28
Landing Page Link  https://www.socialdeal.nl/deals/zeeland/vencera/blijf-in-shape-met-5-online-bootcamplessen-60-min-voor-kinderen-en-volwassenen-van-vencera-in-groepsverband-sporten-vanuit-huis-hasselt-zeeland/?ref=ZHGHG&fbclid=IwAR2uyy6geqkf8fyEAVFLG3SWMFDuaypSct-gyhMMrwUCcrob646tMBTiQDw  https://itunes.apple.com/app/id910898851   https://itunes.apple.com/app/id910898851

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Social Deal are successful.

Social Deal Creative Analysis: 

Social Deal placed a Carousel ad in 2020-05-14-2020-05-25, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Social Deal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Netherlands,Belgium,Germany  Netherlands,Belgium,Germany
Language  Spanish  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Social Deal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Social Deal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-25  2019-12-04-2020-04-28  2019-12-04-2020-04-28
During  12 days  147 days 147 days 
Like  8  0  0
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Social Deal ‘s Top 1 ad received 8 likes, 3 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Social Deal, helping Social Deal to grasp the ad data more clearly.