Top Ads on Sobeys

Sobeys Background Introduction:

Welcome to the Official Sobeys Facebook Fan Page. #BetterFoodForAll M-F 8AM-5PM EST.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sobeys has been advertising and marketing on Facebook for many years. And Sobeys has placed 98 of ads on the Facebook platform in the last month. In the past few years,Sobeys has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sobeys on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sobeys. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sobeys.

BigSpy

1.Sobeys Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sobeys  Sobeys  Sobeys
Page Categories  Company  Wine, Beer & Spirits Store  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Sobeys Marketing Objectives Analysis: 

Sobeys has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sobeys best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sobeys Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Emplois chez Sobeys  Sobeys Liquor Bold flavour for the BBQ 
Ad Copy Text  C’est le temps de se rallier pour notre communauté. Joignez-vous à notre équipe de professionne...  It's the BUY MORE SAVE MORE CASELOT Sale at Sobeys & Safeway Liquor! Prices and offers valid June 11...  Take taco Tuesday to the next level! Find Mexican-style flatbreads in Our Kitchen starting June 15th...
Link Description  N/A  N/A  N/A
Website Link  jobs.sobeyscareers.com  sobeysliquor.com  www.sobeys.com
CTA  APPLY_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 135  110  101
Like 184  27  36

Sobeys Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sobeys Top 1 ads got 184 likes. Sobeys uses a sentence with the finishing touch title: “Emplois chez Sobeys”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sobeys shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sobeys should continue to optimize the ad content.

3.Sobeys Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-03-2020-06-19  2020-06-10-2020-06-17  2020-06-10-2020-06-16
Landing Page Link  https://jobs.sobeyscareers.com/Sobeys/job/Trois-Rivieres-Pr%C3%A9pos%C3%A9-entrep%C3%B4t-Trois-Rivieres-AuServiceDesFamilles-QC-G9C-0B6/642976700/?fbclid=IwAR0g5ucW8Q8lEslWEV4ku9TRjuMvWe2JsLryG-tK5Aq-ZdkVxoAeROHLGTA  https://liquor.sobeys.com/?utm_source=RepriseFB/IG&utm_medium=carousel&utm_campaign=SBYJuneCaselot&fbclid=IwAR2zD-caPjdVXSliTw564rZztIJPg_byIEylYuzUWn74Lgn0pojULG1PbZI   https://www.sobeys.com/en/summer/mealsmadeeasy/?utm_source=FBIG&utm_medium=Carousel&utm_campaign=Summer2020&fbclid=IwAR3UWSk_VUWKrYv7VBQmBn9sP_GLYdS5T8Eqeu4rpUHInlmzFw5i6bgmwUY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sobeys are successful.

Sobeys Creative Analysis: 

Sobeys placed a Image ad in 2020-06-03-2020-06-19, and got 184 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sobeys Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sobeys has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sobeys Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-06-10-2020-06-17  2020-06-10-2020-06-16
During  17 days  8 days 7 days 
Like  184  27  36
Share  222  5  0
Comment  31  11  1

Advertising effectiveness is a direct manifestation of advertising. Sobeys ‘s Top 1 ad received 184 likes, 222 shares, 31 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sobeys, helping Sobeys to grasp the ad data more clearly.