Top Ads on Sober

Sober Background Introduction:

Wir bieten Männern erstklassige Hautpflege-, Parfum- und Rasurprodukte an: Simpel, wirkungsvoll und verträglich. Qualität made in Germany.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Sober has been advertising and marketing on Facebook for many years. And Sober has placed 324 of ads on the Facebook platform in the last month. In the past few years,Sober has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Sober on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Sober. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Sober.


1.Sober Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Sober  Sober  Sober
Page Categories  Nonprofit Organization  Other  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  shopify

Sober Marketing Objectives Analysis: 

Sober has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Sober best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Sober Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stream Free Fitness Classes + Build Community from Home.  N/A Helping You To Breastfeed Longer And Easier  
Ad Copy Text  Join the Movement: The Phoenix is a sober fitness community - and we’ve gone virtual.  no setting  no setting
Link Description  Cost? 48 hours of sobriety.  N/A  
Website Link
Text Word Count 87  0  0
Like 152  0  0

Sober Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Sober Top 1 ads got 152 likes. Sober uses a sentence with the finishing touch title: “Stream Free Fitness Classes + Build Community from Home.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Sober shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Sober should continue to optimize the ad content.

3.Sober Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Image
Ad Time   2020-05-26-2020-06-20  2020-05-05-2020-06-19  2020-03-29-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Sober are successful.

Sober Creative Analysis: 

Sober placed a Video ad in 2020-05-26-2020-06-20, and got 152 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Sober Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Sober has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Sober Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-05-05-2020-06-19  2020-03-29-2020-06-18
During  26 days  46 days 82 days 
Like  152  0  0
Share  28  0  0
Comment  15  0  0

Advertising effectiveness is a direct manifestation of advertising. Sober ‘s Top 1 ad received 152 likes, 28 shares, 15 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Sober, helping Sober to grasp the ad data more clearly.