Top Ads on So Good Hair

So Good Hair Background Introduction:

Welcome to SoGoodHair! We keep a large inventory of virgin hair bundle,frontal,lace wigs, and etc.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

So Good Hair has been advertising and marketing on Facebook for many years. And So Good Hair has placed 49 of ads on the Facebook platform in the last month. In the past few years,So Good Hair has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for So Good Hair on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for So Good Hair. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from So Good Hair.

BigSpy

1.So Good Hair Top 3 Ads Basic Understanding

   top1  top2  top3
Name  So Good Hair  So Good Hair  So Good Hair
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

So Good Hair Marketing Objectives Analysis: 

So Good Hair has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. So Good Hair best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.So Good Hair Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  All the way smooth  Love ❤ Natural Everyday Wear Bob Wig N/A 
Ad Copy Text  Comb those water waves out.???? Super bouncy, no tangling from the top to the bottom. Unit:Sogoodhai...  no setting  no setting
Link Description  High density, Pre-plucked& bleached hairline, Great quality hair, ponytail wig.  Pre-plucked, High density, Great quality Summer Wig  N/A
Website Link  bit.ly  bit.ly  bit.ly
CTA  LEARN_MORE  BOOK_TRAVEL  SHOP_NOW
Text Word Count 236  0  0
Like 50  0  0

So Good Hair Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. So Good Hair Top 1 ads got 50 likes. So Good Hair uses a sentence with the finishing touch title: “All the way smooth ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. So Good Hair shared 236 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. So Good Hair should continue to optimize the ad content.

3.So Good Hair Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-28-2020-06-18  2020-02-26-2020-06-17  2020-05-11-2020-06-17
Landing Page Link  https://www.sogoodhair.com/collections/360-lace-front-wigs/products/wet-wave-360-lace-frontal-wig?utm_source=facebook&utm_medium=cpc&utm_campaign=20200228sg7111&fbclid=IwAR1tbX0QNQ-AA57yh2Hs2EHdYSW2BGQ3kPuUHC_Hk1OC-Xm9J0dpPdKE8Hs  https://www.sogoodhair.com/products/bob-lace-wig-straight-natural-color-2?utm_source=facebook&utm_medium=cpc&utm_campaign=20200226bob1101   https://www.sogoodhair.com/products/virgin-human-hair-loose-wave-pre-made-13-6-fake-scalp-lace-frontal-wig?utm_source=facebook&utm_medium=cpc&utm_campaign=20200510sg6503

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by So Good Hair are successful.

So Good Hair Creative Analysis: 

So Good Hair placed a Video ad in 2020-02-28-2020-06-18, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.So Good Hair Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

So Good Hair has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.So Good Hair Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-28-2020-06-18  2020-02-26-2020-06-17  2020-05-11-2020-06-17
During  112 days  112 days 37 days 
Like  50  0  0
Share  10  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. So Good Hair ‘s Top 1 ad received 50 likes, 10 shares, 0 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for So Good Hair, helping So Good Hair to grasp the ad data more clearly.