Top Ads on Snapchat
Snapchat Background Introduction:
An app for #RealFriends.
Snapchat has been advertising and marketing on Facebook for many years. And Snapchat has placed 336 of ads on the Facebook platform in the last month. In the past few years,Snapchat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Snapchat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Snapchat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Snapchat.
1.Snapchat Top 3 Ads Basic Understanding
Snapchat Marketing Objectives Analysis:
Snapchat has been operating in Advertising/Marketing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Snapchat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Snapchat Top 3 Ads Content Display
|Ad Headline||Create a Snapchat campaign in minutes!||Create a Snapchat campaign in minutes!||Create a Snapchat campaign in minutes!|
|Ad Copy Text||Reach a highly engaged audience with Snapchat Ads||Reach a highly engaged audience with Snapchat Ads||Reach a highly engaged audience with Snapchat Ads|
|Link Description||Starting at only $5, what are you waiting for?||Snapchat Ads is a mobile advertising platform for any business objective, budget, or level of expertise. Grow your business with ads made for the mobile-first generation.||Snapchat Ads is a mobile advertising platform for any business objective, budget, or level of expertise. Grow your business with ads made for the mobile-first generation.|
|Text Word Count||50||50||50|
Snapchat Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Snapchat Top 1 ads got 522 likes. Snapchat uses a sentence with the finishing touch title: “Create a Snapchat campaign in minutes!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Snapchat shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Snapchat should continue to optimize the ad content.
3.Snapchat Top 3 Ads Creative Selection
|Landing Page Link||https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=GrowV&utm_content=advertising2||https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB15&utm_term=Ecommerce43&utm_content=https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=Grow13&utm_content=advertising2||https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=Grow11&utm_content=advertising2&fbclid=IwAR2-bUMYmJyj4JWGlWYH7pvBIEq7NV2gpYCWy9uvTbcb1qV9RjCVfGz1l2E|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Snapchat are successful.
Snapchat Creative Analysis:
Snapchat placed a Video ad in 2020-04-23-2020-06-21, and got 522 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Snapchat Top 3 Ads Audience Analysis:
Snapchat has the best conversion in Algeria,Turkey,Indonesia..., and can advertise more in Algeria,Turkey,Indonesia... in the future.
5.Snapchat Top 3 Ads Performance Display
|During||60 days||25 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. Snapchat ‘s Top 1 ad received 522 likes, 96 shares, 50 comments in just 60 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Snapchat, helping Snapchat to grasp the ad data more clearly.