Top Ads on Snapchat

Snapchat Background Introduction:

An app for #RealFriends.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Snapchat has been advertising and marketing on Facebook for many years. And Snapchat has placed 336 of ads on the Facebook platform in the last month. In the past few years,Snapchat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Snapchat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Snapchat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Snapchat.

BigSpy

1.Snapchat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Snapchat  Snapchat  Snapchat
Page Categories  Advertising/Marketing  Advertising/Marketing  Advertising/Marketing
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Snapchat Marketing Objectives Analysis: 

Snapchat has been operating in Advertising/Marketing for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Snapchat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Snapchat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Create a Snapchat campaign in minutes!  Create a Snapchat campaign in minutes! Create a Snapchat campaign in minutes! 
Ad Copy Text  Reach a highly engaged audience with Snapchat Ads  Reach a highly engaged audience with Snapchat Ads  Reach a highly engaged audience with Snapchat Ads
Link Description  Starting at only $5, what are you waiting for?  Snapchat Ads is a mobile advertising platform for any business objective, budget, or level of expertise. Grow your business with ads made for the mobile-first generation.  Snapchat Ads is a mobile advertising platform for any business objective, budget, or level of expertise. Grow your business with ads made for the mobile-first generation.
Website Link  forbusiness.snapchat.com  forbusiness.snapchat.com  forbusiness.snapchat.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 50  50  50
Like 522  407  188

Snapchat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Snapchat Top 1 ads got 522 likes. Snapchat uses a sentence with the finishing touch title: “Create a Snapchat campaign in minutes!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Snapchat shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Snapchat should continue to optimize the ad content.

3.Snapchat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-23-2020-06-21  2020-05-27-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=GrowV&utm_content=advertising2  https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB15&utm_term=Ecommerce43&utm_content=https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=Grow13&utm_content=advertising2   https://forbusiness.snapchat.com/advertising?utm_source=Facebook&utm_medium=PAIDB2B&utm_campaign=FB28&utm_term=Grow11&utm_content=advertising2&fbclid=IwAR2-bUMYmJyj4JWGlWYH7pvBIEq7NV2gpYCWy9uvTbcb1qV9RjCVfGz1l2E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Snapchat are successful.

Snapchat Creative Analysis: 

Snapchat placed a Video ad in 2020-04-23-2020-06-21, and got 522 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Snapchat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Turkey,Indonesia...  United States,Georgia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Snapchat has the best conversion in Algeria,Turkey,Indonesia..., and can advertise more in Algeria,Turkey,Indonesia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Snapchat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-06-21  2020-05-27-2020-06-20  2020-05-27-2020-06-20
During  60 days  25 days 25 days 
Like  522  407  188
Share  96  80  34
Comment  50  86  11

Advertising effectiveness is a direct manifestation of advertising. Snapchat ‘s Top 1 ad received 522 likes, 96 shares, 50 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Snapchat, helping Snapchat to grasp the ad data more clearly.