Top Ads on Smud

Smud Background Introduction:

Smud er en underholdningsportal som ønsker å bidra med fine historier, humor, smarte triks og andre ting som fremmer de gode følelsene.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Smud has been advertising and marketing on Facebook for many years. And Smud has placed 46 of ads on the Facebook platform in the last month. In the past few years,Smud has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Smud on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Smud. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Smud.

BigSpy

1.Smud Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Smud  Smud  Smud
Page Categories  Electric Utility Provider  Electric Utility Provider  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Smud Marketing Objectives Analysis: 

Smud has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Smud best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Smud Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your bill, your way  Giving Back to Community Want less clutter? 
Ad Copy Text  Simplify your life with a predictable monthly bill. Get flexibility, peace of mind and convenience w...  Wonder why we care so much? We're community-owned, not-for-profit.  Pay your bill online, manage your energy use and more. View, pay and track it online through My Acco...
Link Description  Select a payment date that matches your paydays & avoid surprises with budget billing  Our power mix is among the cleanest in the country.  Fast, easy, and free. Sign up to view online with My Account.
Website Link  www.smud.org  www.smud.org  www.smud.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  66  104
Like 73  162  30

Smud Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Smud Top 1 ads got 73 likes. Smud uses a sentence with the finishing touch title: “Your bill, your way”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Smud shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Smud should continue to optimize the ad content.

3.Smud Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-03-2020-05-27  2020-04-30-2020-05-17  2020-01-06-2020-05-17
Landing Page Link  https://www.smud.org/billpayyourway  https://www.smud.org/en/In-Our-Community/?fbclid=IwAR1Ycgn10hL41BkEOkCrXA2AwkC9_QyKpKEJTAX6bkF-iM_0VcvwiiXvCyo   https://www.smud.org/paperless?fbclid=IwAR27MoNJJjOKQC8EQfGwMziwjLPTGtxQkMIq-p_Y8DD3Qzt8xL-0cUZg8xA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Smud are successful.

Smud Creative Analysis: 

Smud placed a Image ad in 2020-03-03-2020-05-27, and got 73 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Smud Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Smud has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Smud Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-05-27  2020-04-30-2020-05-17  2020-01-06-2020-05-17
During  86 days  18 days 133 days 
Like  73  162  30
Share  7  13  1
Comment  9  16  1

Advertising effectiveness is a direct manifestation of advertising. Smud ‘s Top 1 ad received 73 likes, 7 shares, 9 comments in just 86 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Smud, helping Smud to grasp the ad data more clearly.